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Holbrook, MA Area Guide

Avg Rent

$1,924

Population

11,196

Renter Mix

24% Rent

Welcome to one of Massachusetts’ friendliest and most accessible suburbs

Forest Lake Suburb

Tucked into Norfolk County about 18 miles south of Boston, Holbrook is a quiet, close-knit town where leafy woodlands, small lakes, and a compact 8-square-mile footprint keep daily life at an unhurried pace. Route 37, also known as Franklin Street, serves as the main corridor, lining up local restaurants, small businesses, and services within easy reach. Braintree and Quincy add nearby economic activity, and downtown Boston is about 25 minutes away without traffic.

The rental landscape leans toward traditional New England architecture. Garden-style apartment communities, townhomes, and condominiums are available, particularly along and just off Franklin Street, while single-family rentals tend to reflect the area's mid-century suburban character, with Cape Cod and ranch-style homes common throughout.

Holbrook was founded on Leap Day, February 29, 1872, a quirk that still brings the community together every four years for historical presentations and events. Massasoit Community College is about 5 miles south in Brockton, offering more than 60 degree and certificate programs, and South Shore Hospital is approximately 5 miles away.

Demographics

Median Household Income

$93,186

Average: $105,495

Education

3,090

Residents Have a Degree

Job Market

6,242

Workers Employed

Age Distribution
Get a sense of this area's population profile.

Median Age

42 Years

Largest Age Group

35-44 Years

Approximately 14% of Residents

Under 20

22%

Over 65

19%

Housing Distribution

Holbrook has more homeowners than renters.

Renters
24%
Non-Renters
76%

Education Distribution

Review this city's overall education levels.

Bachelor's or Higher
23%
Other Education
77%

Rent Trends

As of September 2026, the average apartment rent in Holbrook, MA is $1,420 for a studio, $1,924 for one bedroom, $2,129 for two bedrooms, and $2,777 for three bedrooms. Apartment rent in Holbrook has decreased by -2.6% in the past year.

Property Type
Average Rent
Average Sq Ft
Apartment
$1,924/month
499 Sq Ft
See Rental Market Trends in Holbrook, MA

Learn More About Holbrook

Getting Around

Somewhat Walkable

Walkability

20 / 100

Limited Public Transit

Transit

30 / 100

Exceptionally Drivable

Drivability

90 / 100

Fairly Bikeable

Bikeability

40 / 100

Schools

John F. Kennedy Elementary School

Public

Grades PK-5

672 Students

South Elementary School

Public

Grades 4-6

278 Students

Holbrook Jr Sr High School

Public

Grades 6-12

651 Students

Holbrook Jr Sr High School

Public

Grades 6-12

651 Students

Points of Interest

Parks and Recreation

  • Ames Nowell State Park
  • Houghton's Pond Recreation Area
  • Blue Hills Reservation
  • Museum of American Bird Art at Mass Audubon
  • Mass Audubon's Mildred Morse Allen Wildlife Sanctuary

Airports

  • General Edward Lawrence Logan International

Top Apartments in Holbrook

Houses for Rent in Holbrook

Living in Holbrook

History

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Shoe production put Holbrook on the map long before the suburb era arrived. In the 18th and 19th centuries, the town grew from an agricultural settlement into a notable footwear manufacturing hub, and demand for boots surged during the Civil War to supply soldiers. Members of the 54th Massachusetts Volunteer Infantry are buried in Union Cemetery, a tangible connection to that chapter still present in town today.

By the 1950s, manufacturing gave way to residential development, and Holbrook settled into its current character as a commuter suburb. The Fuller Craft Museum in neighboring Brockton keeps the area's footwear heritage alive through exhibits tracing the local shoe industry's rise. Every leap year, residents mark the town's unusual February 29 founding date with community events and historical presentations.

Restaurants

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Franklin Street anchors Holbrook's dining scene, where pizza shops and taverns serving pub fare and American classics make up the core of what residents find close to home. Pizzerias appear one after another along the main corridor, giving the neighborhood a reliably casual, neighborhood-friendly feel.

For a broader spread of cuisines, including seafood and more varied regional cooking, Braintree and Randolph are short drives away and offer considerably more choices. The dining scene within Holbrook itself is intentionally low-key, matching the town's overall small-town, residential character.

Transportation

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Getting around Holbrook means relying primarily on a car for most daily trips, with Route 37 as the main artery running north to south through town. Route 24, I-93, and Route 3 all provide quick access to Boston, Cape Cod, and points south.

For those who prefer transit, MBTA Bus Route 230 runs along Route 37 to Braintree Station, where the Red Line connects into Boston. The Holbrook/Randolph commuter rail station, about 2.2 miles from the town center, provides direct service to Boston South Station via the Middleborough/Lakeville Line. Logan International Airport is approximately 20 miles north, about a 34-minute drive under normal conditions.

Parks

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Ames Nowell State Park, just 2.4 miles south of town, spreads across roughly 700 acres and draws visitors year-round with hiking, camping, horseback riding, biking, and cross-country skiing in winter. Cleveland Pond at its center is a favorite for canoeing and fishing, and the park also offers restrooms, picnic areas, and an open playing field, all with no entrance fee.

Closer in, Holbrook Town Forest preserves 115 acres of conservation land laced with 3 miles of well-marked trails. Lake Holbrook draws anglers and paddlers throughout the warmer months, while Holbrook Playground offers tennis courts, basketball courts, a baseball field, a walking trail, and live music on select summer weekends. Blue Hills Reservation and Houghton's Pond Recreation Area are both about 10 miles away, expanding the outdoor options considerably.

Cost

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Holbrook's average rent for a one-bedroom apartment comes in notably below the Massachusetts state average. The state's one-bedroom average is $2,592 per month, while Holbrook's average sits at $1,904, making it one of the more accessible rental markets within the Greater Boston region.

Shopping

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Most of Holbrook's retail activity runs along Franklin Street, where small local businesses and everyday conveniences are within a short drive. Nearby shopping centers, including Hammond Plaza, Holbrook Crossing, and 40 Union Street, are all within roughly a mile and a half of the town center.

For major retail brands and a wider selection, South Shore Plaza in Braintree is the regional destination, home to more than 200 retailers. Grocery options are plentiful in the surrounding communities of Braintree and Randolph, both just a few miles away.

Highlights

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Holbrook offers rare affordability within Greater Boston, with rents well below the state average, easy commuter rail and highway access to the city, and outdoor spaces including Ames Nowell State Park and Holbrook Town Forest. The town's Leap Day founding date and long-running Festival of Lights give it a distinct community character found nowhere else in the region.

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Methodology

† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.

Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.

Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in September 2026.

Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.