If multifamily marketing is cooking, it takes more than just getting the recipe right. Justin Godwin, home chef and multifamily marketing expert, joins the podcast to share the secret ingredients for success. He explains why multifamily marketing isn’t rocket science — but is getting close — and how a breakfast in St. Barts sparked inspiration for promoting properties back home. From the importance of the renter mindset to the hidden power of continuity, Justin offers timely advice for leasing agents and executives alike.
Meet the guest and host
Justin Godwin is senior director of marketing and communications for Cushman & Wakefield, where he oversees regional and national marketing strategies and performance. With nearly 20 years of multifamily experience spanning operations, brand strategy, and client relations, Justin is a frequent speaker at industry events, including NAA Apartmentalize, AIM, and OPTECH.
Marcia Bollinger is the senior vice president of multifamily for Apartments.com. With over 40 years’ experience in apartment lead-generation tactics, Marcia was instrumental in building the Apartments.com Network into the country’s premier internet listing site. She is the recipient of the National Apartment Association’s Lifetime Achievement Award, Certified Apartment Supplier designation, and NSC Victor Award.
About the show
Minutes with Marcia B. is a series from Apartments.com. Whether you’re a property manager, owner, or executive, join multifamily expert Marcia Bollinger as she sits down with leaders across the industry to discuss their success stories, defining moments, and personal insights. Get the real stories behind the multifamily headlines, and help your career thrive.
Subscribe to the podcast
Minutes with Marcia B. is now on all your favorite podcast apps. You can listen to episodes on the go or catch up on past conversations at your convenience.
Just search for “Minutes with Marcia B.” on Spotify, Apple Podcasts, Amazon Music, and more.
Explore other episodes
Looking for more Minutes with Marcia B.? Check out the rest:
LuAnne Acton Ross (episode 1), Jamie Gorski (episode 2), Laurie Lyons (episode 3), Melissa White (episode 4), Jennifer Staciokas (episode 5), Tony Sousa (episode 6), Lisa Taylor (episode 7), Pat Hutchison (episode 8), Matt DeGraw (episode 9), Debbie Phillips (episode 10), Sharon Hatfield (episode 11), Robert Gasteiger (episode 12), Daryl Smith (episode 13), Greg and Sloane Cerbana (episode 14), the women of NAA (episode 15), Lacy Brown (episode 16), Patrick Morin (episode 17), Char McCurdy (episode 18), Vanessa Siebern (episode 19), Devin Lusk (episode 20), and multifamily charities (episode 21).
What is Apartmentology?
Your source for multifamily insights, Apartmentology brings you the latest data and analysis from industry experts.
