Published on
Renters have a new way to discover your property. With the Apartments.com plug-in for ChatGPT, renters can take advantage of detailed, media-rich Apartments.com listings directly within the popular AI platform.
The Apartments.com and ChatGPT partnership combines the comprehensive detail of Apartments.com listings with the familiarity of a ChatGPT conversation.
Once enabled, the Apartments.com plug-in within ChatGPT helps renters discover properties, compare their options, and submit a lead, all without leaving ChatGPT.
This provides even more visibility for their properties — reaching AI users where they’re already searching.
The most comprehensive rental search experience in ChatGPT
For renters searching on ChatGPT, no other tool offers the same level of immersion and detail as the Apartments.com plug-in.
From photos to virtual tours, all the media from your listing are available to browse within ChatGPT. And renters can see only the photos you want them to see. Images are pulled directly from your listing, not from unauthorized sources across the internet, which helps you maintain control over your branding and online perception.
Unit-specific details, such as pricing, availability, and square footage, are also available within the plug-in.
To mirror the experience of searching on Apartments.com, renters can view property placards and browse a map of their intended location, giving them more detail at their fingertips.
And just like on Apartments.com itself, search results reflect the sort order determined by your advertising package.
Connecting prospects with your leasing teams
Once renters have discovered your property and are ready to contact you, they can reach out to your leasing team directly through your Apartments.com listing within ChatGPT. The plug-in features options to call, send a message, and schedule a tour.
Try it out for yourself
Get a taste of what your prospective residents are seeing. To enable the Apartments.com plug-in, sign in to ChatGPT. Click on Plugins from the menu, and search for Apartments.com. Then, click Connect.
Once connected, you’ll be able to start your search and browse Apartments.com listings directly within ChatGPT.
Expanding your properties’ visibility in the AI age
Even as most renters turn to internet listing sites like Apartments.com to conduct their rental search, a small percentage are already using generative AI chatbots like ChatGPT.
As of this spring, 4 percent of renters reported that they were using or planning to use a generative AI chatbot in their rental search, according to an Apartments.com renter survey of nearly 27,000 U.S. adults.
But despite the small percentage of AI power users, a significant percentage of renters are open to using AI.
Thirty percent of renters report using ChatGPT or similar tools on a daily or weekly basis — not related to their rental search — and 41 percent of renters say they’d be likely to rely on the recommendations of an AI chatbot when choosing a rental.
For renters who are already using AI in their rental search — and those aren’t yet but are already relying on ChatGPT — the Apartments.com plug-in within ChatGPT will make their search more effective.
Whether renters are searching on the Apartments.com website, the Apartments.com mobile app, or through the ChatGPT integration, we’re helping renters find your listings and delivering high-quality leads to your properties.
Learn more about Apartments.com and AI
Check out these resources on how Apartments.com is using AI to deliver higher-quality leads to your listings:
