Devin Lusk loves thinking outside the box. In the latest episode of the podcast, the director of marketing for American Landmark shares her creative strategies for attracting prospects and improving resident satisfaction. She explains what makes a social post a scroll-stopper, why every email needs a bit of fluff, and which old-school marketing tactic she wants to bring back — with a modern twist.
Meet the guest and host
Devin Lusk is the director of marketing for American Landmark. With 15 years in the multifamily industry, she began her career in leasing and property management. Today, Devin leads national marketing efforts for American Landmark’s 36,000 units across the Sun Belt. Her expertise includes social media marketing, brand identity, and lead generation.
Marcia Bollinger is the senior vice president of multifamily for Apartments.com. With over 40 years’ experience in apartment lead-generation tactics, Marcia was instrumental in building the Apartments.com Network into the country’s premier internet listing site. She is the recipient of the National Apartment Association’s Lifetime Achievement Award, Certified Apartment Supplier designation, and NSC Victor Award.
About the show
Minutes with Marcia B. is a series from Apartments.com. Whether you’re a property manager, owner, or executive, join multifamily expert Marcia Bollinger as she sits down with leaders across the industry to discuss their success stories, defining moments, and personal insights. Get the real stories behind the multifamily headlines, and help your career thrive.
Subscribe to the podcast
Minutes with Marcia B. is now on all your favorite podcast apps. You can listen to episodes on the go or catch up on past conversations at your convenience.
Just search for “Minutes with Marcia B.” on Spotify, Apple Podcasts, Amazon Music, and more.
Explore other episodes
Looking for more Minutes with Marcia B.? Check out the rest:
LuAnne Acton Ross (episode 1), Jamie Gorski (episode 2), Laurie Lyons (episode 3), Melissa White (episode 4), Jennifer Staciokas (episode 5), Tony Sousa (episode 6), Lisa Taylor (episode 7), Pat Hutchison (episode 8), Matt DeGraw (episode 9), Debbie Phillips (episode 10), Sharon Hatfield (episode 11), Robert Gasteiger (episode 12), Daryl Smith (episode 13), Greg and Sloane Cerbana (episode 14), the women of NAA (episode 15), Lacy Brown (episode 16), Patrick Morin (episode 17), Char McCurdy (episode 18), and Vanessa Siebern (episode 19).
What is Apartmentology?
Your source for multifamily insights, Apartmentology brings you the latest data and analysis from industry experts.
