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Your properties now have a new opportunity to be discovered by high-intent renters. Apartments.com is among the first rental sites to join Google’s Rental Ads, a new ad format that spotlights listings directly in Google search results. This carousel experience gives renters another way to explore your Apartments.com listings.
With Rental Ads, Google is expanding the visual, inventory-based approach it has used for years in automotive advertising. Now, Google is extending that approach to rentals, and Apartments.com advertisers are among the first to benefit.
Extending a successful partnership for our advertisers
Our partnership with Google is already driving strong visibility for Apartments.com advertisers. Apartments.com delivered five times more #1 Google paid placements than the Zillow Rental Network, according to Google Ads Auction Insights data across the top 10,000 rental keywords from Jan. 1 through May 22, 2026.
Through the new Rental Ads format, we're expanding that visibility even further, generating millions of additional impressions and creating another way for renters to discover your properties.
How does the experience work?
A renter begins a search for apartments on Google and is presented with a carousel of Rental Ads. The renter can quickly compare photos, pricing, floor plans, and amenities.
Ads may appear for a variety of renter searches, from broad queries like "apartments near me" and attribute-specific searches such as "1 bed 1 bath apartment" to platform-specific searches like "Apartments.com Chicago" and searches for a specific property, such as "Park La Brea Apartments."
When a renter selects an Apartments.com ad, they are taken directly to the listing on Apartments.com. From there, they can explore more details, request a tour, and apply.
The benefit is simple: your properties gain more visibility while renters are actively searching, along with a direct path from Google search to take action on your Apartments.com listing.
Help your property stand out
When your property appears in Google’s Rental Ads, the information that renters see is supplied by your Apartments.com listing. Complete and accurate listing details can help your property compete for strong placement in the carousel. Keep your listing up to date with:
- Current availability and pricing
- Complete floor plan and unit details
- Accurate property features and amenities
- As many optional listing attributes as possible
- Clear, high-resolution photography
By keeping your Apartments.com listing complete and current, you can maximize your visibility that drives more of the industry’s best-converting leads.
