Research

Download the latest whitepapers and learn more about today’s renters through
our proprietary research.


The Key to Reaching Renters: Knowing How They Search

We analyzed 120,000 online renters across 403 websites to determine the impact that apartment listing sites have on community website traffic.

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Property Manager Survey Results

Thanks to those who participated in our property manager marketing survey. You can find the results here.

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Reviews Matter: How Online Community Reviews Influence the Renter Decision

When it comes to attracting leads and leases, online community reviews play a starring role. We surveyed consumers to learn what influences them most when it comes to online reviews, and provide tools to help you leverage reviews to drive decisions.

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The Art of Interpreting Apartment Website Traffic Stats

Lots of apartment listing sites claim to be #1. We analyze four traffic measurement sites to help you understand those claims and make smart advertising choices.

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Find out what residents really want—and what they’re willing to pay.

The National Multifamily Housing Council (NMHC) and Kingsley Associates surveyed nearly 120,000 residents in almost 3,300 communities to find out what drives their rental decisions.

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Online Search Behavior and Trends of Apartment Renters

We teamed up with Google to see how renters use the Internet to find apartments, and the picture is clear...

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Advertiser Perception & Today’s Renter Reality

Apartments.com engaged Slack and Company to lead two comprehensive research projects...

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The Five Star Community

The Importance of Online Reviews to Renters & Multifamily Professionals.

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Preferences of Today’s Renters

Curious about why today’s renters are opting to rent versus owning?

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Embracing Your Word of Mouth Advertising: Best Practices for Managing Community Reviews

As a savvy member of the multifamily industry, you want to represent your community in its best light where and when online conversations are happening.

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Communication Preferences of Prospective Renters

There are dozens of ways for people to interact with other people and with companies, from phone and email to text messaging and social media.

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Making the Most of Your Online Advertising Budget

As a multifamily professional, one of your biggest challenges is bringing more qualified renters into your leasing office – and getting those renters to move into your community.

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Courting Baby Boomers, Connecting with Millennials

Do you know what’s most important to tenants of different ages?

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What Renters Want 2015

Download the white paper Apartments.com conducted its annual survey of more than 5,200 renters nationwide to determine how the healthy rental market would affect their moving plans this year. Download the eBook to find out: • Why renters are choosing…

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