Typing isn’t the only way to search these days. Whether you’re giving a command to your smart speaker or asking the virtual assistant on your phone to look up an address, your voice is the key to quickly getting the information you need.
That smooth approach to searching has come to the multifamily industry. Now, with Smart Search from Apartments.com, renters can find your property with only a few words.
Here’s a closer look at how this AI-powered voice search works and what you can do to get your property listing ready for success.
How Smart Search works
Smart Search is the new AI-powered search option from Apartments.com. When renters visit the site to look for their next place, they can activate voice search with the tap of a button and explain what they want in their own words:
“I’m looking for a one-bedroom apartment in downtown Chicago for under $2,000. It needs A/C and an in-unit washer and dryer.”
Just by saying a few sentences like this, renters can perform a personalized search on Apartments.com for the listings that meet their needs.
The industry’s first voice search for rental listings, Apartments.com’s Smart Search lets renters use natural language to find a place — no filters or extra steps needed.
Like traditional search on Apartments.com, Smart Search lets renters include several neighborhoods or cities within a single search. They can also look for places near specific points of interest — like a park, school district, or transit station — rather than using an exact address.
Smart Search is available in English, Spanish, and French for all browser-based searches on Apartments.com, including properties in the United States and Canada.
What Smart Search means for your community
Voice search is becoming an increasingly important part of online search, with smartphone users speaking more and typing less. Over three-quarters of Apartments.com searches occur on mobile devices.
Want to set up your listing for success? There are several steps you can take to help your listing show up more easily in voice search.
- Keep it up to date. Make sure your listing reflects your community’s latest amenities, pricing, and availability. If you haven’t already, sync your listing to your property management software to automatically update this key information.
- Include all the details. The more detailed and accurate your property listing, the more effective it will be across all types of search. Instead of “world-class amenities,” mention your heated pool, rooftop deck, and 24/7 fitness center.
- Get specific, with references to exact points of interest, from the nearby park to the local shopping center. Help renters searching for a place like yours find you.
- Skip the jargon. Are you thinking like a renter? Use clear, everyday language in your property and unit descriptions, incorporating terms that a renter might say.
What else is new from Apartments.com?
Smart Search isn’t the only new feature to help drive quality leads to your listing. Check out these recent updates from Apartments.com, from all-in pricing to Matterport 3D Exterior:
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