Advertising Best Practices

Explore the best practices for advertising your multifamily properties.

Survey reveals advertising strategy of multifamily decision-makers

July 28, 2025

Think Like a Renter: How to Advertise More Effectively

Want to fill your vacancies faster? You need to think like a renter. In this crash course, you’ll discover how to make your advertising resonate with renters.

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March 14, 2025

9 Tips for Marketing Your Apartments to Renters 55 and Up

As older renters become an increasingly important segment of the renter population, here’s what you can do to help these renters choose your property as their next home.

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March 11, 2025

Location, Location, Location: How to Make the Most of Your Property’s Location

Location is one of the most important factors renters consider when choosing their next residence. Here’s what they care about and how you can show off your property.

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March 6, 2025

Do Renters Trust Your Property Listing?

Is your property listing raising red flags for renters? Avoid these common mistakes to inspire more trust and confidence.

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Couple with dog looking at laptop together on the couch

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March 5, 2025

Where Do Renters Want to Talk to You? Online

From booking a property tour to submitting their application, renters choose digital options throughout the search process. Explore the latest renter data and what your team can do to streamline the leasing process.

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Property description: apartment building with text bubble

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December 30, 2024

Your Guide to Writing Better Property Descriptions

Your property description is a key element of your online listing. But not all descriptions are equally successful. Here’s how to write a property description that will attract and convert more renters.

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Nov 21, 2024

The Power of Price Transparency

Surveys consistently show that renters care about price above other factors. But not showing fees isn’t the solution. In fact, price transparency in your advertising strategy can be a powerful way to reach your occupancy goals.

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