New! March 16, 2026 Welton McCrary and Rich Mitchell on Authenticity in the AI Era In the latest episode, Welton McCrary and Rich Mitchell explore how to find balance between AI-driven efficiency and the authenticity of the human touch. Article
New! March 10, 2026 How Multifamily Marketers Can Meet Gen Z Renters’ Expectations Gen Z is looking to rent, and properties that don’t meet the needs of this digitally-savvy, online generation can miss out. A recent webinar featuring Apartments.com and Matterport highlighted the top takeaways for multifamily owners and operators. Article
New! March 10, 2026 9 Fresh Ideas for Resident Events This Spring From indoor workshops to outdoor excursions, check out these fun springtime options for your next community event. Article
New! March 9, 2026 February Report: Rent Growth Decelerates to 0.4%, Below Seasonal Average Constrained by elevated supply and insufficient demand, annual rent growth slowed to 0.4 percent nationally in February, while powerhouses San Francisco and Norfolk outperformed the nation. Article
New! March 2, 2026 Rent Comps: The Secret to Smarter Pricing and Better Leads A proactive pricing strategy can bring in quality leads and keep you ahead of the competition. Discover what’s in your rent comp report and how to use it to level up your listing. Article
New! February 23, 2026 Are You Driving Prospective Residents Away? 8 Renter Deal-Breakers to Avoid Could you be driving prospects away before they even submit a lead? Here are eight renter deal-breakers to look out for. These red flags can make renters cross your property off their list. Article
New! February 23, 2026 What’s Driving Traffic? How to Track Every Lead from Your Listing How can you assess your advertising options if you don’t know where your leads are coming from? With these simple tracking tools, you can identify traffic and calls from your listing. Article
New! February 21, 2026 Survey: How Today’s Renters Choose a Place What are renters looking for? A new survey from Apartments.com reveals seven top takeaways for multifamily owners and operators. Article
New! February 20, 2026 The Top 10 Amenities Renters Want Most in 2026 Which are the amenities renters can’t live without? These 10 features topped the list, according to the latest survey looking at renters’ must-haves. Article
New! February 17, 2026 Renters Want to See Reviews on Your Listing Prospective residents are looking for ratings on your Apartments.com listing. Here’s why ratings and reviews matter and how you can use them to optimize your listing for better leads. Article
New! February 9, 2026 Apartments.com Ad Draws 127.7 Million Viewers During Big Game All eyes were on the Seahawks and Patriots on February 8 — and on Brad Bellflower. Check out Apartments.com’s commercial from the Big Game. Article
New! February 9, 2026 January Report: Rents Rise by 0.6% Multifamily rents began the year with a modest but upward trend, growing by 0.6 percent, and reflecting the gradual easing of oversupply conditions. Article