Digital Marketing | Apartments.com

Learn advertising tips and social media best practices.

Couple browsing apartment listings together on laptop

October 14, 2025

From Apartments.com to Your Property Website: How Your Listing Drives Quality Traffic

A new white paper from Apartments.com highlights the important role that your Apartments.com listing plays in driving traffic to your property website and breaks down how this referral traffic compares to other sources.

Influencer cooking in apartment kitchen

October 7, 2025

Influencer Marketing: How to Promote Your Apartments

A growing number of apartment communities are adding influencer marketing to their toolkit. Here’s how to get started with the right influencer for your community.

Survey reveals advertising strategy of multifamily decision-makers

Survey: Lead Quality Remains Top Priority for Multifamily Marketers

How are multifamily communities today building their advertising strategy? The latest survey from Apartments.com reveals the advertising decision-making of owners and operators of 16,000 properties and over 1.6 million units.

Instagram SEO

Instagram SEO: 9 Tips for Greater Visibility

With the right SEO strategy, you can make it easier for future residents to discover your community on Instagram.

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80% of Renters Want 3D Virtual Tours

Eighty percent of renters want to explore apartments virtually on their own. Here’s how 3D touring can support your marketing strategy.

Woman with smartphone stands outside apartment community

The Employee Element: How to Create Social Media Content That Resonates

Are you making the most of your employees in your social media marketing? Onsite staff are the key ingredient to creating content that’s authentic, compelling, and unique to your property. And it doesn’t take much to get started.

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New Ad Campaign Drives Millions of Renters to Apartments.com Listings

Apartments.com’s latest marketing campaign is here. Featuring the iconic Brad Bellflower across TV, streaming video and audio, and social media, these ads will help drive millions of renters to your properties.

Woman at home on couch browsing on laptop with a smile

Think Like a Renter: How to Advertise More Effectively

Want to fill your vacancies faster? You need to think like a renter. In this crash course, you’ll discover how to make your advertising resonate with renters.

Senior couple looks at laptop together

9 Tips for Marketing Your Apartments to Renters 55 and Up

As older renters become an increasingly important segment of the renter population, here’s what you can do to help these renters choose your property as their next home.

Apartment community with map pin

Location, Location, Location: How to Make the Most of Your Property’s Location

Location is one of the most important factors renters consider when choosing their next residence. Here’s what they care about and how you can show off your property.

Renter looks at laptop skeptically

Do Renters Trust Your Property Listing?

Is your property listing raising red flags for renters? Avoid these common mistakes to inspire more trust and confidence.

Couple with dog looking at laptop together on the couch

Where Do Renters Want to Talk to You? Online

From booking a property tour to submitting their application, renters choose digital options throughout the search process. Explore the latest renter data and what your team can do to streamline the leasing process.

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