Digital Marketing | Apartments.com

Learn advertising tips and social media best practices.

Survey reveals advertising strategy of multifamily decision-makers

Survey: Lead Quality Remains Top Priority for Multifamily Marketers

How are multifamily communities today building their advertising strategy? The latest survey from Apartments.com reveals the advertising decision-making of owners and operators of 16,000 properties and over 1.6 million units.

Instagram SEO

Instagram SEO: 9 Tips for Greater Visibility

With the right SEO strategy, you can make it easier for future residents to discover your community on Instagram.

Woman clicks on 3D virtual tour on laptop

80% of Renters Want 3D Virtual Tours

Eighty percent of renters want to explore apartments virtually on their own. Here’s how 3D touring can support your marketing strategy.

Woman with smartphone stands outside apartment community

The Employee Element: How to Create Social Media Content That Resonates

Are you making the most of your employees in your social media marketing? Onsite staff are the key ingredient to creating content that’s authentic, compelling, and unique to your property. And it doesn’t take much to get started.

Brad Bellflower with popcorn in front of media logos

New Ad Campaign Drives Millions of Renters to Apartments.com Listings

Apartments.com’s latest marketing campaign is here. Featuring the iconic Brad Bellflower across TV, streaming video and audio, and social media, these ads will help drive millions of renters to your properties.

Woman at home on couch browsing on laptop with a smile

Think Like a Renter: How to Advertise More Effectively

Want to fill your vacancies faster? You need to think like a renter. In this crash course, you’ll discover how to make your advertising resonate with renters.

Senior couple looks at laptop together

9 Tips for Marketing Your Apartments to Renters 55 and Up

As older renters become an increasingly important segment of the renter population, here’s what you can do to help these renters choose your property as their next home.

Apartment community with map pin

Location, Location, Location: How to Make the Most of Your Property’s Location

Location is one of the most important factors renters consider when choosing their next residence. Here’s what they care about and how you can show off your property.

Renter looks at laptop skeptically

Do Renters Trust Your Property Listing?

Is your property listing raising red flags for renters? Avoid these common mistakes to inspire more trust and confidence.

Couple with dog looking at laptop together on the couch

Where Do Renters Want to Talk to You? Online

From booking a property tour to submitting their application, renters choose digital options throughout the search process. Explore the latest renter data and what your team can do to streamline the leasing process.

Property description: apartment building with text bubble

December 30, 2024

Your Guide to Writing Better Property Descriptions

Your property description is a key element of your online listing. But not all descriptions are equally successful. Here’s how to write a property description that will attract and convert more renters.

Social marketing for new construction projects

November 27, 2024

The 5 Reasons Social Media Matters for New Construction

When planning a new construction property, social media is an essential tool. Explore the ways this marketing strategy can support your project from the ground up.

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