Stop and smell the flowers at the Oconomowoc Farmer's Market.
Downtown Oconomowoc is a charming shopping district.
The vendor tents at the German Christmas Market of Oconomowoc can get quite busy.
Winter does not stop the residents of Oconomowoc from enjoying their lakes.

Oconomowoc, WI Area Guide

Avg Rent

$1,537

Population

20,234

Renter Mix

31% Rent

Let life come naturally in this historic lakeside city

Scenic Lakeside Historic

Oconomowoc sits along the shores of several connected lakes in Waukesha County, about 30 miles west of Milwaukee, making it one of the few Wisconsin cities where a kayak is almost as practical as a car. The city carries a small-town rhythm while drawing on a surprisingly strong economic foundation, anchored by corporate names like Generac Power Systems and a growing healthcare and light-industrial sector that keeps the local job market steady year-round. Neighborhoods range from historic streets lined with late-19th-century architecture near downtown to newer subdivisions spreading out toward the surrounding countryside.

The housing mix reflects that range, with traditional single-family homes sitting alongside a growing number of apartment communities, from smaller two- and three-story buildings tucked into established blocks to newer communities offering contemporary finishes near major commuter corridors. Carroll University in nearby Waukesha adds an academic presence to the broader region. Oconomowoc also holds a notable place in history as the site of one of the earliest psychiatric hospitals in the Midwest, Oconomowoc Developmental Training Center, reflecting a long civic tradition of healthcare leadership in the area. The pace of life here feels intentional rather than sleepy, the kind of place where outdoor recreation, a stable economy, and genuine community character all occupy the same zip code.

Explore the City

The vendor tents at the German Christmas Market of Oconomowoc can get quite busy.

Winter does not stop the residents of Oconomowoc from enjoying their lakes.

Demographics

Median Household Income

$97,724

Average: $116,583

Education

7,508

Residents Have a Degree

Job Market

11,069

Workers Employed

Age Distribution
Get a sense of this area's population profile.

Median Age

43 Years

Largest Age Group

45-54 Years

Approximately 13% of Residents

Under 20

23%

Over 65

22%

Housing Distribution

Oconomowoc has more homeowners than renters.

Renters
31%
Non-Renters
69%

Education Distribution

Review this city's overall education levels.

Bachelor's or Higher
32%
Other Education
68%

Rent Trends

As of July 2026, the average apartment rent in Oconomowoc, WI is $1,328 for a studio, $1,537 for one bedroom, $2,014 for two bedrooms, and $2,500 for three bedrooms. Apartment rent in Oconomowoc has increased by 1.5% in the past year.

Property Type
Average Rent
Average Sq Ft
Apartment
$1,537/month
774 Sq Ft
See Rental Market Trends in Oconomowoc, WI

Learn More About Oconomowoc

Getting Around

Fairly Walkable

Walkability

40 / 100

Exceptionally Drivable

Drivability

100 / 100

Somewhat Bikeable

Bikeability

30 / 100

Schools

Park Lawn Elementary

Public

Grades PK-5

429 Students

Park Lawn Elementary School

Public

Grades PK-5

429 Students

Nature Hill Intermediate

Public

Grades K-8

750 Students

Meadow View Elementary School

Public

Grades PK-5

547 Students

Meadow View Elementary

Public

Grades PK-5

547 Students

Nature Hill Intermediate

Public

Grades K-8

750 Students

Stone Bank Elementary

Public

Grades PK-8

279 Students

Silver Lake Intermediate School

Public

Grades K-8

595 Students

Oconomowoc High School

Public

Grades 9-12

1,662 Students

Oconomowoc High

Public

Grades 9-12

1,662 Students

Points of Interest

Top Apartments in Oconomowoc

Houses for Rent in Oconomowoc

Living in Oconomowoc

History

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Oconomowoc's history comes alive along its downtown streets, where 19th-century commercial buildings reflect the city's origins as a resort destination for Milwaukee's wealthy. The lakeside community attracted Gilded Age residents who built grand estates along Fowler Lake and Lac La Belle, and while many of these properties have been repurposed, their architectural presence still shapes the area's character. The Oconomowoc Depot Museum preserves railroad heritage in a restored 1896 depot, offering a window into the transportation networks that connected this lakeside retreat to nearby cities.

Downtown Oconomowoc maintains its historic charm through preserved storefronts and adaptive reuse projects that have transformed older structures into restaurants, shops, and gathering spaces. The city celebrates its past during events like the Fall Festival and through the preservation of landmarks such as the Pabst Farms estate area. For renters exploring the community, the visible historic architecture and waterfront legacy provide a sense of place rooted in Wisconsin's resort town tradition.

Parks

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Oconomowoc sits amid a chain of glacial lakes, giving residents access to exceptional outdoor spaces. Fowler Park is a local favorite, offering lakefront access, a playground, and open green space along Fowler Lake. Lac La Belle Park provides a scenic waterfront setting ideal for fishing, picnicking, and enjoying sunset views. The nearby Glacial Drumlin State Trail offers miles of multi-use trail stretching across Waukesha County, perfect for hiking, biking, and cross-country skiing in winter. Wanderers looking for more expansive wilderness can head to Kettle Moraine State Forest, just a short drive away, where trails wind through glacially sculpted terrain, wetlands, and dense woodland.

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Methodology

† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.

Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.

Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in June 2026.

Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.