When renters discover your property on Apartments.com, how easy is it for them to reach out to your leasing team? A few simple steps can reduce friction and streamline the process. Here are the top ways to optimize your listing for faster leads.
Enable integrated tour scheduling
Renters prefer to schedule tours online more than other methods, such as scheduling by phone or email.
Did you know that you can offer online tour scheduling straight from your Apartments.com listing? Just sync your listing to your tour scheduling or property management software. Apartments.com supports tour scheduling with over two dozen platforms, including Yardi, Entrata, and AppFolio.
When renters can schedule a tour directly from your list, your leasing team can save time and focus their efforts on converting leads — not playing phone or email tag.
Let renters apply directly from your listing
Not all renters choose to take a tour. For those moving from another city or state, it might not be feasible to visit the property before moving in. For others, the convenience of leasing sight unseen wins out.
When these renters are ready to apply, does your listing let them do so?
With the Apply Now button, you can let renters start their applications directly from your Apartments.com listing. They’ll then be taken into your leasing portal to complete the process. Apartments.com integrates with popular property management software tools like Yardi, Entrata, RealPage, AppFolio, and Funnel.
Nearly seven in 10 renters prefer to apply online, according to the latest renter survey from Apartments.com. With Apply Now, your listing helps renters do so quickly and smoothly. In fact, these leads convert three to four times better than phone and email leads.
Update your contact info
What about renters who prefer to give you a call or send an email? Over 70 percent of renters want to send an email when they have a question about an available unit, according to the survey. And two-thirds still want to talk to a person face to face.
Make sure your listing doesn’t have out-of-date information. Review your phone number, address, and website URL to make sure everything is accurate and consistent with your property website.
Get more tips to optimize your listing
Now is the perfect time to refresh your listing for greater success in 2026.
Want more ways to unleash the full power of your Apartments.com listing? Stay tuned for tips every week. And check out the latest strategies for leveling up:
- Go All In: How Price Transparency Pays Off in Higher Lead Quality
- Have You Updated Your Property Description?
- Multimedia in Your Listing: A Key to Better Lead Quality
- How Unit-Specific Details Help Your Listing Stand Out
You can also download a printable checklist (PDF).
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