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The biggest multifamily event of the year is almost here. The National Apartment Association’s Apartmentalize conference runs from June 17 through June 19 in New Orleans, and Apartments.com is ready to bring the energy of the French Quarter straight to the tradeshow floor and the city’s most unique party venue.
From groundbreaking product launches to big-time giveaways, booth #935 will be packed with excitement you won’t want to miss. Whether you’re looking for new tech, leasing insights, or fun prizes, we’ve got you covered.
Check out seven reasons you won’t want to skip the Apartments.com booth at NAA Apartmentalize 2026.
1. Explore the Apartments.com Innovation Lab

What’s the latest tech brewing in the Apartments.com Innovation Lab? Apartments.com is once again revolutionizing how renters search. When you stop by the Innovation Lab, you can explore how we’re connecting renters to your communities.
In this real-life interactive space, you’ll get a hands-on look at all the newest technology designed to help your communities reach renters, get leads, and fill your vacancies, including:
- The most advanced AI-powered search experience in multifamily, available to every renter during every search
- The only virtual 3D tours in the industry that provide a seamless interior and exterior view of your community
- The most comprehensive rental search experience available directly through ChatGPT
Plus, a visit to the Innovation Lab will get you an additional entry into this year’s cash giveaways.
2. Join us for a demo

Meet with a member of the Apartments.com team to get a personalized demo of the latest products and features from Apartments.com.
Your Apartments.com representative will walk you through the latest tools, answer your questions, and share practical insights about your local market.
And don’t forget that attending a demo gives you a shot at up to a hundred grand. You’ll be entered for both the $10,000 and $100,000 giveaways!
Don’t have your demo scheduled yet? It’s not too late. Register now.
3. Activate the power of your voice

With AI-powered search from Apartments.com, renters can find your property just by saying a few magic words. Experience for yourself how the next evolution in AI-powered voice search is turning renters’ natural-language queries into real-live search results.
When you test out AI-powered search, you’ll discover firsthand how Apartments.com is delivering a smooth, intuitive experience for renters and driving higher-quality leads to your properties’ listings. And you’ll get another entry into the cash giveaway!
Ever since it launched earlier this year as the industry’s first AI-powered voice search, available to 100% of renters, Apartments.com Smart Search has been helping prospective renters find your communities.
4. Win a pile of cash

In New Orleans, fortune favors the bold — and your lucky break could be in the six figures.
This year, you can enter for a chance to win one of two cash giveaways. One lucky winner will score $100,000 on Friday — and another will take home a cool 10 grand in cash on Thursday.
Increase your chances of success by entering four different ways:
- Check in at the Apartments.com booth #935
- Take a tour of the Apartments.com Innovation Lab
- Try out the latest in AI-powered search
- Attend a demo with an Apartments.com rep
But don’t wander too far down Bourbon Street or the tradeshow floor. When winners are announced each day, you’ll need to be present at the Apartments.com booth to claim your prize.
5. Let the good times roll

No trip to New Orleans would be complete without a celebration. And this year, Apartments.com is throwing the biggest party in Apartmentalize history. With five stages of live music, local Louisiana flavors, and Big Easy beverages, Brad Bash will be a night to remember.
And the fun doesn’t stop there. Apartments.com is teaming up with Entrata After Dark. Come to Generations Hall for two back-to-back parties, complete with a late-night karaoke lounge to start Apartmentalize on a high note.
6. Snap an unforgettable selfie

What if you could capture a moment with Jeff Goldblum himself — the man behind Apartments.com’s iconic Brad Bellflower campaign? This year, you can.
When you stop by the Apartments.com booth, you’ll get a chance to snap a photo with Jeff Goldblum. And he’ll be joined by Heidi Gardner of Homes.com fame. Get your phones out and smiles ready.
Now that’s a frame-worthy photo!
7. Pick up some exclusive swag

This year’s Apartmentalize will be one for the books. When you stop by the Apartments.com booth, you can pick up a few mementos to remember it by. From fortune telling with a multifamily flair to a bag you can decorate yourself, these special keepsakes will help you take a little New Orleans magic home with you.
See you this June in the Big Easy!