Are you ready to level up? The most powerful listings in multifamily are getting even stronger. Here’s what you can do to tap into the power of your Apartments.com listing to drive greater conversion.
Give the full view, inside and out
When renters move into a place, they’re not just getting an apartment. They’re also moving into an apartment community and neighborhood. Matterport 3D Exterior, now available for Apartments.com listings, gives renters the full picture.
These drone-captured interactive tours, which are exclusive to Apartments.com, provide a 360-degree view of the apartment community, including the building exteriors, landscaping, layout, parking, and surrounding area. This helps renters understand what it’s like to live at your community — from the comfort of their home.
And when 41 percent of renters say they’re likely to lease sight unseen, according to the latest Apartments.com survey, virtual tours are an essential way to capture renters’ attention.
With exterior virtual tours, filmed by CoStar’s professional videographers, you can let renters fall in love with your property inside and out.
Ready to add an exterior tour to your property’s listing? Talk to your sales rep for more details. Matterport 3D Exterior is available for Platinum listings and up.
Show off all your spaces
Eight in 10 renters are interested in 3D tours, and a third of renters say they want to see 3D tours of the exact unit they’re considering, according to the recent Apartments.com survey.
“I need to have a good idea of what it looks like prior to investing the time in physically going to view the unit,” said one survey respondent, a 43-year-old man living in Minneapolis.
When you add Matterport 3D tours to your listings, renters can explore your apartments from every angle. Through these virtual tours, renters can click or tap to move around and view different rooms and features.
3D tours can help renters narrow down their search, giving them immediate answers to questions like: How is the apartment laid out? Where are the windows, and what’s the view? Will my couch fit? Does the kitchen have stainless steel appliances?
Get ready for a smarter search experience
The future of search isn’t clicking and filtering. Sometimes it’s easier to just explain what you’re looking for.
And with an exclusive new search experience coming soon to Apartments.com, renters can simply say what they want. Powered by artificial intelligence, this voice-enabled search experience will give renters a simple, intuitive way to find your community on Apartments.com.
No friction, no filters — just the listings they’re looking for.
Discover more tips for leveling up your listing
Want more ways to take your listing to the next level? Explore advertising best practices in these handy resources:
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