The online rental market is becoming increasingly competitive as technology revolutionizes how properties are listed and leased. Renters now have more options than ever, enabling them to easily compare prices, amenities, and locations. Convenience, flexibility, and personalized experiences have become standard expectations for prospective tenants.
To stay competitive, it’s essential to leverage and maximize the online tools available. You don’t need to be a tech expert to utilize these resources effectively. With consistent effort and practice, you can streamline operations and run a successful rental business. Follow these tips to make your listing stand out in a crowded market.
1. Write a clear, compelling property description
2. Use high-quality photos and videos
4. Take advantage of Apartments.com free rental tools
5. Optimize your rental listing for better results
Write a Clear, Compelling Property Description
The title and property description are your renters’ first impression—make them count. Use straightforward language that highlights unique features of the rental. In competitive markets, it is essential to craft a description that sets your property apart. Clear, engaging details not only capture attention but also help attract genuinely interested renters, saving you time by speeding up the leasing process.
Focus on keywords and benefits
- Incorporate keywords that set your rental apart, like pet friendly, newly renovated, or close to downtown.
- Use benefits-focused phrasing, such as “Save time with in-unit laundry” or “Relax on your private balcony.”
Sample property descriptions
- Title: Spacious 2BR with In-Unit Laundry in Pet-Friendly Community
- Description: This 2-bedroom home provides everyday-living convenience with a large-capacity in-unit washer and dryer. Your dog will feel right at home with our walking trail and enclosed dog park just steps from your front door.
- Title: Renovated Home Steps From MARTA Station
- Description: This property is a two-minute walk from the Brookwood MARTA train station. Save time and gas! Reach Downtown and Midtown within minutes. Conveniently located across the street from Publix and local restaurants.
Use High-Quality Photos and Videos
Listings with strong visuals perform better in clicks and conversions. Renters are less likely to click on photos with dimly-lit images or those with a cluttered background. You don’t have to hire a photographer; adding professional-quality photos to your listing by using a smartphone is all that’s needed.
Consider including 3D tours or video walkthroughs of the property to enhance your listing. By using Apartments.com 3D Matterport tours, landlords can take their premium listing to the next level—at no additional cost.
Highlight available features
Renters are interested in more than what’s inside the unit. Include images of the yard, the neighborhood, or common community amenities like grill areas or dog parks, as well as nearby parks or transit stops. If the area is walkable, share shots of sidewalks or local attractions. Use captions to emphasize key details. For example, instead of just showing kitchen appliances, note they’re “brand-new stainless steel.” Think like a renter—what would you want to know?
Don’t Skip the Amenities
Many renters filter searches by specific amenities, so it’s important to list them clearly. Apartments.com provides a detailed amenities checklist to ensure nothing is overlooked. Popular amenities like bike storage, smart thermostats, and package lockers often make a difference in attracting leads.
Prioritize what renters value most
Address common renter concerns by including details about pet policies, parking, utilities, and high-speed internet. Clearly outline what’s included in the rent and any optional add-ons to reduce repetitive inquiries.
Take Advantage of Apartments.com Rental Tools
List your rental property for free on Apartments.com and utilize our landlord resources for more visibility, high-quality leads, and faster lease-ups. With built-in features that increase engagement, managing your leads has never been easier!
Enable lead-driving features
Activating the “Apply Now” button and availability calendar convey urgency and encourage prospective renters to take action.
Keep your listing fresh
Listings updated regularly perform better in search algorithms. Minor updates like refreshing the description, adding new photos, or adjusting the availability date can make a big impact.
Consider premium placement
Premium listings rank higher in search results, boosting visibility, especially during slow seasons or in competitive markets.
Optimize Your Rental Listing For Better Results
Listing enhancement is essential for thriving in a competitive market. Clear, compelling descriptions and high-quality visuals showcase your property’s unique features and benefits, attracting the right renters quickly. Highlighting key amenities, staying detail-oriented, and using tools like Apartments.com’s premium features can streamline the process and set your rental up for success.
By combining strategic marketing and innovative tools, landlords can position their properties more effectively and connect with qualified tenants faster than ever. Ready to get started? Apartments.com is here to help with free and premium listings for landlords.
Frequently Asked Questions
How can I make my rental listing stand out in a competitive market?
Focus on creating a clear and compelling property description that highlights your property’s unique features and benefits. If coming up with something unique about your property is a challenge, consider the property’s proximity to local businesses, public transit, or parks. If you have done any upgrades or renovations, this information is also valuable.
What tools does Apartments.com offer to help attract renters?
Features such as 3D Matterport tours, the “apply now” option, and premium listing placement are just a few of what landlords have at their disposal to help maintain a competitive edge in the rental market.
Why are amenities so important to include in my listing?
Amenities are a key factor renters filter their searches by, making them essential for drawing in the right audience. Features like in-unit laundry, smart thermostats, or proximity to public transport can set your property apart. Including these details upfront reduces inquiries about missing information and attracts renters whose needs align with your property.
