San Marcos

San Marcos offers a small-town feel near Austin and San Antonio.
Interstate 35 Next To The Uptown Neighborhood Of San Marcos, TX.
San Marcos River Next To Sewell Park In The Uptown Neighborhood Of San Marcos, TX.
San Marcos, also called San Marvelous, boasts scenic outdoor views.

San Marcos, TX Area Guide

Avg Rent

$1,133

Population

83,632

Renter Mix

68% Rent

The Home of Texas State University is filled with culture, amenities, and a thrilling nightlife

University Shopping Artistic River Nightlife

San Marcos sits right on the I-35 corridor between Austin and San Antonio, and that geography shapes almost everything about living here. The city grew up around the spring-fed San Marcos River, one of the oldest continuously inhabited sites in the Americas, and that deep sense of place still runs through the culture. Texas State University anchors the local economy and gives the city a steady pulse year-round, drawing researchers, educators, and students who settle into neighborhoods that spread well beyond the campus edge.

From the walkable blocks surrounding the Hays County Courthouse Square to the quieter garden-style communities near Wonder World Drive and Purgatory Creek, San Marcos offers real neighborhood variety across its 40 square miles. Renters will find a broad mix of options, including loft-style apartments downtown, apartment communities near the river corridor, and roomier townhome-style rentals toward the city's outer edges. The housing market leans accessible compared to neighboring Austin, making it a practical landing spot for anyone wanting proximity to a major metro without the price tag to match.

Explore the City

San Marcos River Next To Sewell Park In The Uptown Neighborhood Of San Marcos, TX.

San Marcos, also called San Marvelous, boasts scenic outdoor views.

Demographics

Median Household Income

$35,903

Average: $58,497

Education

25,377

Residents Have a Degree

Job Market

43,436

Workers Employed

Age Distribution
Get a sense of this area's population profile.

Median Age

29 Years

Largest Age Group

20-29 Years

Approximately 30% of Residents

Under 20

24%

Over 65

10%

Housing Distribution

San Marcos has more renters than homeowners.

Renters
68%
Non-Renters
32%

Education Distribution

Review this city's overall education levels.

Bachelor's or Higher
22%
Other Education
78%

Rent Trends

As of April 2026, the average apartment rent in San Marcos, TX is $821 for a studio, $1,131 for one bedroom, $1,343 for two bedrooms, and $1,596 for three bedrooms. Apartment rent in San Marcos has decreased by -2.7% in the past year.

Property Type
Average Rent
Average Sq Ft
Apartment
$1,131/month
704 Sq Ft
House
$1,903/month
1,549 Sq Ft
Condo
$1,385/month
999 Sq Ft
Townhome
$1,483/month
1,486 Sq Ft
See Rental Market Trends in San Marcos, TX

Cost of Living

The cost of living in San Marcos, TX is 13.8% lower than the national average. Generally, housing in San Marcos is 21.5% less expensive than the national average, with rent falling between $821 - $1,596. You can expect to pay 7.9% less for groceries, 17.1% less for utilities, and 6.2% less for transportation.

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Getting Around

Fairly Walkable

Walkability

40 / 100

Exceptionally Drivable

Drivability

100 / 100

Fairly Bikeable

Bikeability

50 / 100

Schools

Blanco Vista Elementary School

Public

Grades PK-5

731 Students

Crockett Elementary School

Public

Grades K-5

525 Students

Rodriguez Elementary School

Public

Grades K-5

498 Students

Hernandez Elementary School

Public

Grades K-5

525 Students

Mendez Elementary School

Public

Grades K-5

496 Students

Miller Middle

Public

Grades 6-8

986 Students

Goodnight Middle

Public

Grades 6-8

866 Students

Ki Charter Academy

Public

Grades K-12

189 Students

San Marcos High School

Public

Grades 9-12

2,536 Students

Ki Charter Academy

Public

Grades K-12

189 Students

Points of Interest

Parks and Recreation

  • San Marcos Nature Center (temporarily closed - see website)
  • Wonder World Park
  • San Marcos Aquatic Resources Center

Commuter Rail

Airports

  • Austin-Bergstrom International

Top Apartments in San Marcos

Houses for Rent in San Marcos

Property Management Companies in San Marcos, TX

Living in San Marcos

History

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Set on the location of several Spanish colonization efforts in the 1700s, San Marcos, which sits along a set of springs and a fault line that divides the state of Texas, is one of the longest continuously populated locations in the United States.

However, it wasn't until Texas State University was established when the city really began growing. San Marcos proudly displays its diverse heritage with many museums near its center. The Calaboose African American Museum, Mexican American Centro and the LBJ Museum of San Marcos keep the area connected to its history.

Texas State University provides many performing and visual arts opportunities, as well as hosting concerts and other community gatherings. Dick's Classic Garage Car Museum provides activities for vintage car lovers, and Texas State University holds year-round sporting events.

Restaurants

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San Marcos has a dining scene shaped by its college-town energy and Texas roots. Barbecue is a natural draw in this part of Central Texas, with the city sitting along the same corridor as some of the state's most celebrated pitmasters. Tacos and Tex-Mex are everyday staples, with options spread along Hopkins Street and LBJ Drive near campus. The downtown courthouse square is home to casual eateries and local spots catering to a lively mix of students, families, and longtime residents. The San Marcos Farmers Market connects residents to locally grown produce and regional food vendors throughout the year.

Transportation

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As a very condensed and relatively safe neighborhood, residents are perfectly efficient at walking or riding bikes from place to place. While there are some public options available, the distance from Austin makes public transportation much more limited. However, Capital Area Rural Transportation System (CARTS) buses do take San Marcos residents nearly anywhere they might want to go.

Fewer taxis are available in this area, but with quite a few college students, ride-sharing apps like Uber have begun to serve the area. Driving is your best bet in San Marcos, though public parking is not available everywhere throughout the city, but most areas do have free or affordable parking.

With its highly residential makeup, most areas are walkable, and biking lanes are increasingly available, although biking should still be avoided when possible near Interstate 35 and its feeder roads.

Parks

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The natural beauty of the San Marcos area is proudly preserved at nearly all of the area's many parks, rivers and wildlife preserves. The famed Aquarena Center hosts glass-bottom boat rides, while the nearby lakes and rivers are lined with parks and play areas for children. Spring Lake Preserve on the edge of San Marcos contains numerous trails through varying landscapes, woods and meadows.

Many of the hosted activities and tours do charge small fees for access; however, the overwhelming majority of parks and public spaces are free of charge. Though excercise-centric parks aren't the norm in San Marcos, skate parks, playgrounds and dog parks are all within 1-2 miles of each other, which helps to keep residents and visitors healthy.

Along with a Sounds of Christmas celebration and a Juneteenth event near the city's center, there are numerous family-friendly events to attend throughout the year.

Cost

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Those living in San Marcos do benefit from a cheaper cost of living than those living immediately in Austin's downtown area. With a median rent of approximately $820 for a one-bedroom apartment, students and families often find rates up to $400 cheaper than those living immediately in Austin's downtown.

At only $1 or less per ride, public transportation is plentiful within San Marcos. However, multiple connections are required to arrive in the city's core, which makes options like taxis or Uber (outside of peak travel hours) much more appealing to residents without cars. If you do have your own vehicle, you'll find that gas prices in the area are nearly 8 percent lower than the national average.

The local food and nightlife options vary greatly, but a beer at a local bar will cost around $4.

Shopping

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The shopping opportunities here draw quite a bit of Austin traffic. The primary attraction is the San Marcos Premium Outlets, which hosts a range of high-end stores like Calvin Klein, DKNY and Prada, along with numerous outlet and "last call" stores offering cheaper versions of classic high-end fashions, jewelry and other goods.

Many boutique stores dot the edges of the downtown area of San Marcos. At Second to None Upscale Resale, name brands and gently used clothing can be found for wonderfully affordable prices. Since it is a second hand shop, you're bound to find the offbeat treasures your thrifty heart desires. Nearby, the eclectic San Marco Sols sells many odd items perfect for your home or for a gift for a friend. Based out of a beautifully restored home, the shop reminds residents of the strength of local business in the area.

Farmers markets, such as the San Marcos Farmers Market, and co-ops provide a collaborative growing environment for residents. For those searching for a store where they can find their groceries and everyday items, chain and local stores like as HEB and The Cornucopia provide a wide array of options.

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Methodology

† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.

Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.

Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in February 2026.

Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.