Court Street in Downtown Florence is very walkable for families.
Court Street in Downtown Florence is very walkable for families.
Large Queen Anne homes have beautiful ornamentation and are well kept in Florence.
Boat lovers can cast off on the Tennessee River all year round in Florence.

Florence, AL Area Guide

Avg Rent

$620

Population

41,811

Renter Mix

51% Rent

The best in Southern living

Riverfront Outdoor Living Parks

Florence, Alabama carries a spirit shaped by music, history, and the steady rhythm of the Tennessee River rolling along its northern edge. As the largest city in the Shoals region, Florence draws renters who want a genuine sense of place without the noise of a sprawling metro. The University of North Alabama anchors much of the city's energy, bringing a lively academic presence to the area year-round. Florence is also the birthplace of W.C. Handy, widely recognized as the Father of the Blues, a legacy the city celebrates with deep pride through the W.C. Handy Music Festival held each summer. Neighborhoods range from the walkable, character-filled blocks of downtown to quieter residential pockets in the College Hills and Huntsville Road corridors. Renters will find a solid mix of housing options, including renovated historic homes converted into apartments, cozy townhomes, and well-appointed apartment communities with modern finishes. Whether you're drawn to a charming older building steps from the historic district or a newer apartment community on the outskirts of town, Florence offers an approachable rental market with real variety. The pace here is relaxed but far from idle, making it an appealing place to put down roots.

Explore the City

Court Street in Downtown Florence is very walkable for families.

Large Queen Anne homes have beautiful ornamentation and are well kept in Florence.

Boat lovers can cast off on the Tennessee River all year round in Florence.

Demographics

Median Household Income

$39,541

Average: $56,837

Education

10,376

Residents Have a Degree

Job Market

18,180

Workers Employed

Age Distribution
Get a sense of this area's population profile.

Median Age

36 Years

Largest Age Group

20-29 Years

Approximately 18% of Residents

Under 20

23%

Over 65

20%

Housing Distribution

Florence has more renters than homeowners.

Renters
51%
Non-Renters
49%

Education Distribution

Review this city's overall education levels.

Bachelor's or Higher
18%
Other Education
82%

Rent Trends

As of July 2026, the average apartment rent in Florence, AL is $614 for a studio, $620 for one bedroom, $858 for two bedrooms, and $930 for three bedrooms. Apartment rent in Florence has increased by 2.5% in the past year.

Property Type
Average Rent
Average Sq Ft
Apartment
$620/month
706 Sq Ft
House
$1,559/month
870 Sq Ft
See Rental Market Trends in Florence, AL

Cost of Living

The cost of living in Florence, AL is 16.8% lower than the national average. Generally, housing in Florence is 33.1% less expensive than the national average, with rent falling between $614 - $930. You can expect to pay 6.9% less for groceries, 7.4% less for utilities, and 12.3% less for transportation.

Compare Cities

$

Learn More About Florence

Getting Around

Fairly Walkable

Walkability

50 / 100

Very Drivable

Drivability

80 / 100

Fairly Bikeable

Bikeability

50 / 100

Schools

Weeden Elementary School

Public

Grades K-5

477 Students

Harlan Elementary School

Public

Grades PK-5

402 Students

Underwood Elementary School

Public

Grades PK-5

343 Students

Forest Hills School

Public

Grades PK-5

831 Students

Hibbett School

Public

Grades K-5

582 Students

Florence Middle School

Public

Grades 6-8

663 Students

Wilson High School

Public

Grades 6-12

671 Students

Central High School

Public

Grades 6-12

596 Students

Rogers High School

Public

Grades 6-12

510 Students

Florence Freshman Center

Public

Grades 6-12

325 Students

Florence High School

Public

Grades 9-12

1,101 Students

Wilson High School

Public

Grades 6-12

671 Students

Central High School

Public

Grades 6-12

596 Students

Rogers High School

Public

Grades 6-12

510 Students

Florence Freshman Center

Public

Grades 6-12

325 Students

Points of Interest

Parks and Recreation

  • Children's Museum of the Shoals
  • UNA Planetarium & Observatory
  • Key Cave National Wildlife Refuge

Military Bases

Top Apartments in Florence

Houses for Rent in Florence

Living in Florence

History

-

Florence stands along the Tennessee River as part of the Shoals region, where the river's natural obstacles once dictated settlement patterns. Founded in the 1810s, the city developed through river commerce and later became a notable hub for the cotton trade. Several antebellum structures remain visible downtown, including the historic courthouse square and Pope's Tavern Museum, which served as a hospital during the Civil War. The Kennedy-Douglass Center for the Arts occupies a restored historic building that reflects the city's commitment to preserving its architectural heritage.

The area's musical legacy runs deep, with connections to figures like W.C. Handy, the Father of the Blues, whose birthplace is preserved as a museum in nearby Florence. Historic residential districts showcase Victorian and early 20th-century homes, while the downtown core has seen thoughtful restoration efforts that maintain the character of original storefronts and facades. Visitors can explore these layers of history through walking tours and annual heritage events that celebrate the region's cultural contributions.

Transportation

-

Florence, Alabama is a car-dependent city where most residents rely on personal vehicles to get around. U.S. Highway 72 and U.S. Highway 43 are the primary corridors connecting Florence to neighboring cities and the broader Tennessee Valley region. The Tennessee River bridges link Florence to Muscle Shoals and the rest of the Quad Cities area. Public transit options are limited, making a car the most practical choice for daily errands and commuting. The nearest commercial airport is Northwest Alabama Regional Airport, located just a few miles away in Muscle Shoals, offering convenient regional air access.

Parks

-

Florence sits along the Tennessee River and offers a strong lineup of outdoor spaces. McFarland Park is a standout destination, stretching along the riverfront with picnic areas, a campground, and a marina for boating enthusiasts. Renaissance Park features scenic walking trails and an amphitheater set along the river's edge. Patton Island offers a peaceful retreat for fishing and wildlife watching. Just a short drive away, Joe Wheeler State Park provides swimming, golf, and additional water recreation along the Tennessee River. The Robert Trent Jones Golf Trail at the Shoals also draws those who enjoy manicured outdoor landscapes and open-air recreation.

Highlights

-

Florence, Alabama, sits along the Tennessee River in the heart of the Shoals region, offering a rich musical heritage as the birthplace of W.C. Handy, the "Father of the Blues," alongside the renowned Muscle Shoals Sound Studio legacy. With historic downtown districts, scenic waterfront access, and the University of North Alabama adding cultural energy, Florence blends history, arts, and natural beauty in one compelling destination.

Search Nearby Rentals

Methodology

† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.

Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.

Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in June 2026.

Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.