Median Age
40 Years
Largest Age Group
10-19 Years
Approximately 16% of Residents
Under 20
29%
Over 65
16%
Whitefish Bay, WI Area Guide
Avg Rent
$1,747
Population
12,676
Renter Mix
18% Rent
Bask in endless recreational possibilities and urban convenience
Suburban
•
Scenic
•
Lakeside
Situated just five miles north of Downtown Milwaukee, Whitefish Bay is an attractive suburb teeming with quiet residences on tree-lined streets just off the shores of Lake Michigan. Whitefish Bay draws residents for its strong sense of community, close proximity to Downtown Milwaukee, and endless options for outdoor recreation.
Whitefish Bay residents enjoy access to the city’s ten lush parks, like the waterfront Klode Park, in addition to the nearby Lincoln Park, Atwater Park, and Milwaukee River Greenway. Lake Michigan provides plenty of opportunities for swimming, fishing, and boating as well.
While Whitefish Bay is a predominantly residential community, its shopping choices range from quaint boutiques along Silver Spring Drive to the many national retailers in Bay Shore Town Center. Whitefish Bay is also convenient to the University of Wisconsin Milwaukee and its numerous cultural, educational, and athletic events and programs. Commuting and traveling from Whitefish Bay is a breeze with access to I-43 and General Mitchell International Airport.
Explore the City
Hubbard Park offers a quiet spot along the Milwaukee River in Whitefish Bay.
Big Bay Park has multiple trails, some with challenging staircases.
The Oak Leaf Trail passes through Whitefish Bay's western section.
Many of Whitefish Bay's homes were built in the 1950s.
Whitefish Bay offers multiple retail options for residents.
Enjoy outdoor seating areas at the BayShore Mall.
Demographics
Median Household Income
$148,204
Average: $175,116
Education
7,198
Residents Have a Degree
Job Market
6,672
Workers Employed
Age Distribution
Get a sense of this area's population profile.
Housing Distribution
Whitefish Bay has more homeowners than renters.
Renters
18%
Non-Renters
82%
Education Distribution
Review this city's overall education levels.
Bachelor's or Higher
53%
Other Education
47%
Rent Trends
As of August 2026, the average apartment rent in Whitefish Bay, WI is $995 for a studio, $1,747 for one bedroom, $1,803 for two bedrooms, and $4,391 for three bedrooms. Apartment rent in Whitefish Bay has increased by 3.4% in the past year.
Property Type
Average Rent
Average Sq Ft
Apartment
$1,747/month
826 Sq Ft
House
$3,249/month
1,548 Sq Ft
Learn More About Whitefish Bay
Getting Around
Explore how walkable, bikeable, drivable, and transit-friendly Whitefish Bay, WI is for everyday living.
Fairly Walkable
Walkability
40
/ 100
Limited Public Transit
Transit
30
/ 100
Exceptionally Drivable
Drivability
100
/ 100
Fairly Bikeable
Bikeability
40
/ 100
Scores provided by
Schools
Public
Grades PK-5
680 Students
Public
Grades PK-5
624 Students
Public
Grades 6-8
612 Students
Public
Grades 9-12
941 Students
Public
Grades 9-12
941 Students
School data provided by
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
Data provided by
GreatSchools.org
© 2026. All rights reserved.
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
Data provided by
GreatSchools.org
© 2026. All rights reserved.
Points of Interest
Shopping Centers
Parks and Recreation
- Lincoln Park - Glendale
- Kletzsch Park
- Urban Ecology Center-Riverside Park
- Havenwoods State Forest
- Schlitz Audubon Nature Center
Airports
- General Mitchell International
Top Apartments in Whitefish Bay
Houses for Rent in Whitefish Bay
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Nearby City Rentals
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Methodology
† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.
Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.
Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in June 2026.
Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.