Apartments.com Among the First Advertisers in Google’s New Rental Ads

Apartments.com is among the first advertisers to feature listings in Google's new Rental Ads format. Google Rental Ads display a carousel of available rental listings directly within Google Search results. For renters, the experience provides a more visual way to explore and compare listings. For property owners and operators, it creates an additional opportunity to connect with high-intent renters on Google at no additional cost.

Rental Ads display key details including photos, pricing, floor plans, and amenities to help renters evaluate listings directly within Google Search.

Renters who click on an Apartments.com ad are taken to the listing on Apartments.com, where they can learn more about the specific unit, request a tour, and apply.

“Being among the first advertisers in Google Rental Ads gives our customers’ properties premium exposure to high-intent renters,” said Kathy Neumann, vice president of marketing at Apartments.com. “It’s another way we’re expanding their properties’ visibility and driving high-quality leads.”