AI-Powered Search Increases Renter Engagement and Lead Quality

Renters using AI-powered natural language search engage more deeply with property listings and submit higher-quality leads, according to early data from Apartments.com.

Available since late January, Apartments.com Smart Search is the multifamily industry’s first AI-powered voice search. It supports natural language searches through both voice and written queries. The tool is available to all users across all searches.

Since the launch of Smart Search, renters have completed 35 million search sessions. Early usage data indicates meaningful differences in renter engagement and lead activity for renters using Smart Search compared to traditional search queries:

• 94 percent more time spent on listings
• 61 percent more properties viewed per session
• More than twice as many listings saved
• 56 percent increase in overall lead conversion
• 144 percent increase in tours scheduled
• 60 percent increase in unit-specific leads

“The results so far indicate that renters want a more natural and intuitive search experience,” said Stuart Richens, vice president of product for Apartments.com. “When they can search the way they speak, they find properties they want to apply to.”

Smart Search currently supports searches in multiple languages, including English, Spanish, and French, and allows renters to search near landmarks, transit stations, schools, and other points of interest.

Apartments.com will continue expanding AI-powered search functionality throughout 2026.