2025

Asking rents saw a slight uptick in December, helping the multifamily market end the year with rent growth of 0.7 percent at the national level.

With national rent growth at 1.2 percent in the second quarter, some local markets are performing three to four times better than the national average. Here’s where rent growth has surged ahead.

Which multifamily markets are expected to post the strongest rent growth in the first quarter of 2025? Major markets in the Midwest and Northeast lead the pack, with a few surprises from other parts of the country.

From walkable communities to more automation, expect to see these approaches gain steam heading into the new year.

With the end of the year on the way, what does your marketing plan for 2025 look like? Here’s why getting started on your advertising strategy is essential.