Median Age
39 Years
Largest Age Group
30-39 Years
Approximately 15% of Residents
Under 20
24%
Over 65
20%
Area Guide
Avg Rent
$1,035
Population
39,352
Renter Mix
42% Rent
Nestled along the Wisconsin River, Wausau combines small-city charm with abundant outdoor recreation opportunities. The heart of downtown centers around the 400 Block, a community gathering space that hosts festivals and events throughout the summer. The city's rental market remains affordable, with average one-bedroom apartments renting for $941, showing a modest 2.4% increase over the past year. Two-bedroom units average $1,249, while three-bedroom homes command around $1,874.
Outdoor enthusiasts appreciate Granite Peak Ski Area, which features Wisconsin's highest vertical drop at 700 feet. The city maintains 37 parks across 337 acres, while downtown's Whitewater Park draws kayakers to its Class I-II+ rapids. Cultural attractions include the Leigh Yawkey Woodson Art Museum, home to the internationally acclaimed "Birds in Art" exhibition, and the restored Grand Theater, a performing arts venue dating to 1927. The local economy spans healthcare, insurance, and manufacturing sectors, while the area's agricultural heritage includes its position as a major ginseng cultivation center. The region is also known for its distinctive red granite quarries.
East Towne Wausau residents have access to downtown retail, like Sweets on 3rd, a coffee and sweets shop.
The eastern portion of Wausau has some of the larger historic builds, including Victorian styles.
The Wisconsin River flows through Wausau, and is easily accessible to residents of East Towne.
Median Household Income
$57,695
Average: $75,739
Education
9,798
Residents Have a Degree
Job Market
19,859
Workers Employed
Median Age
39 Years
Largest Age Group
30-39 Years
Approximately 15% of Residents
Under 20
24%
Over 65
20%
Housing Distribution
Wausau has more homeowners than renters.
Education Distribution
Review this city's overall education levels.
As of May 2026, the average apartment rent in Wausau, WI is $1,149 for a studio, $1,037 for one bedroom, $1,286 for two bedrooms, and $2,012 for three bedrooms. Apartment rent in Wausau has increased by 2.1% in the past year.
The cost of living in Wausau, WI is 6.3% lower than the national average. Generally, housing in Wausau is 19.3% less expensive than the national average, with rent falling between $1,033 - $2,012. You can expect to pay 0.9% less for groceries, 3.8% more for utilities, and 2.6% less for transportation.
Compare Cities
Explore how walkable, bikeable, drivable, and transit-friendly Wausau, WI is for everyday living.
Fairly Walkable
Walkability
Limited Public Transit
Transit
Exceptionally Drivable
Drivability
Fairly Bikeable
Bikeability
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† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.
Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.
Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in February 2026.
Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.