Median Age
41 Years
Largest Age Group
15-24 Years
Approximately 14% of Residents
Under 20
24%
Over 65
20%
Area Guide
Avg Rent
$1,165
Population
21,162
Renter Mix
38% Rent
Located about halfway between Madison and Milwaukee, Watertown sits along the Rock River offering residents heaps of small-town charm with big-city conveniences. Watertown has a rich historic background, containing America’s first kindergarten as well as the Watertown Octagon House, which was built by one of the original settlers of Watertown.
Watertown’s history is well preserved along its thriving Main Street, which houses an array of coffee shops, specialty stores, and local restaurants. Downtown Watertown also hosts a variety of year-round events, including Flashback Friday, Main Street Movie Night, Pumpkin Palooza, Art on Main Banner Auction, Maxwell Street Days, and the Holiday Parade of Homes. Residents and visitors alike have more than 350 acres of parks to explore and enjoy in Watertown as well.
Median Household Income
$59,872
Average: $69,949
Education
3,413
Residents Have a Degree
Job Market
11,370
Workers Employed
Median Age
41 Years
Largest Age Group
15-24 Years
Approximately 14% of Residents
Under 20
24%
Over 65
20%
Housing Distribution
Watertown has more homeowners than renters.
Education Distribution
Review this city's overall education levels.
As of May 2026, the average apartment rent in Watertown, WI is $1,165 for one bedroom, $1,085 for two bedrooms, and $1,019 for three bedrooms. Apartment rent in Watertown has increased by 5.8% in the past year.
Explore how walkable, bikeable, drivable, and transit-friendly Watertown, WI is for everyday living.
Fairly Walkable
Walkability
Very Drivable
Drivability
Somewhat Bikeable
Bikeability
Public
Grades PK-5
52 Students
Public
Grades K-5
154 Students
Public
Grades K-5
154 Students
Public
Grades PK-5
310 Students
Public
Grades PK-5
310 Students
Public
Grades 6-8
693 Students
Public
Grades 6-8
693 Students
Public
Grades 9-12
43 Students
Public
Grades 9-12
1,063 Students
Public
Grades 9-12
1,063 Students
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© 2026. All rights reserved.
† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.
Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.
Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in February 2026.
Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.