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Watertown, WI

Area Guide

Avg Rent

$1,165

Population

21,162

Renter Mix

38% Rent

Bask in small-town charm, big-city conveniences, and rich history

Suburban Family-Friendly Riverside

Located about halfway between Madison and Milwaukee, Watertown sits along the Rock River offering residents heaps of small-town charm with big-city conveniences. Watertown has a rich historic background, containing America’s first kindergarten as well as the Watertown Octagon House, which was built by one of the original settlers of Watertown.

Watertown’s history is well preserved along its thriving Main Street, which houses an array of coffee shops, specialty stores, and local restaurants. Downtown Watertown also hosts a variety of year-round events, including Flashback Friday, Main Street Movie Night, Pumpkin Palooza, Art on Main Banner Auction, Maxwell Street Days, and the Holiday Parade of Homes. Residents and visitors alike have more than 350 acres of parks to explore and enjoy in Watertown as well.

Demographics

Median Household Income

$59,872

Average: $69,949

Education

3,413

Residents Have a Degree

Job Market

11,370

Workers Employed

Age Distribution
Get a sense of this area's population profile.

Median Age

41 Years

Largest Age Group

15-24 Years

Approximately 14% of Residents

Under 20

24%

Over 65

20%

Housing Distribution

Watertown has more homeowners than renters.

Renters
38%
Non-Renters
62%

Education Distribution

Review this city's overall education levels.

Bachelor's or Higher
13%
Other Education
87%

Rent Trends

As of May 2026, the average apartment rent in Watertown, WI is $1,165 for one bedroom, $1,085 for two bedrooms, and $1,019 for three bedrooms. Apartment rent in Watertown has increased by 5.8% in the past year.

Property Type
Average Rent
Average Sq Ft
Apartment
$1,165/month
809 Sq Ft
See Rental Market Trends in Watertown, WI

Getting Around

Fairly Walkable

Walkability

40 / 100

Very Drivable

Drivability

80 / 100

Somewhat Bikeable

Bikeability

30 / 100

Schools

Lebanon Elementary

Public

Grades PK-5

52 Students

Lincoln Elementary School

Public

Grades K-5

154 Students

Lincoln Elementary

Public

Grades K-5

154 Students

Douglas Elementary School

Public

Grades PK-5

310 Students

Douglas Elementary

Public

Grades PK-5

310 Students

Riverside Middle

Public

Grades 6-8

693 Students

Riverside Middle School

Public

Grades 6-8

693 Students

Endeavor Charter School

Public

Grades 9-12

43 Students

Watertown High

Public

Grades 9-12

1,063 Students

Watertown High School

Public

Grades 9-12

1,063 Students

Points of Interest

Top Apartments in Watertown

Search Nearby Rentals

Methodology

† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.

Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.

Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in February 2026.

Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.