Median Age
43 Years
Largest Age Group
50-59 Years
Approximately 13% of Residents
Under 20
23%
Over 65
22%
Rainbow City
Rainbow City, AL Area Guide
Avg Rent
$784
Population
9,874
Renter Mix
36% Rent
Bask in northern Alabama’s outdoor recreation and suburban tranquility
Suburban
•
Riverside
•
Peaceful
•
Quiet
•
Welcoming
•
Convenient
•
Growing
•
Residential
•
Nestled alongside the Coosa River in Etowah County, Rainbow City is one of the fastest growing cities in North Alabama. Rainbow City maintains a small-town atmosphere in spite of rapid growth, with tranquil neighborhoods and abundant options for outdoor recreation.
Rainbow City is proximate to the vast Noccalula Falls Park, which features a 90-foot waterfall, numerous multiuse trails, a petting zoo, campground, and miniature golf course. Residents enjoy activities like kayaking, fishing, and hiking in and around Rainbow City as well.
Rainbow City neighbors Gadsden, where shopping opportunities abound—from national retailers to local downtown shops and antique malls. Birmingham is just an hour’s drive away from Rainbow City while Atlanta, Georgia is within a two-hour drive. Convenience to I-59, I-759, and U.S. 11 makes getting around from Rainbow City simple.
Demographics
Median Household Income
$54,769
Average: $75,625
Education
2,393
Residents Have a Degree
Job Market
4,421
Workers Employed
Age Distribution
Get a sense of this area's population profile.
Housing Distribution
Rainbow City has more homeowners than renters.
Renters
36%
Non-Renters
64%
Education Distribution
Review this city's overall education levels.
Bachelor's or Higher
21%
Other Education
79%
Rent Trends
As of May 2026, the average apartment rent in Rainbow City, AL is $784 for one bedroom, $1,064 for two bedrooms, and $1,232 for three bedrooms. Apartment rent in Rainbow City has decreased by -1.0% in the past year.
Property Type
Average Rent
Average Sq Ft
Apartment
$784/month
689 Sq Ft
Getting Around
Explore how walkable, bikeable, drivable, and transit-friendly Rainbow City, AL is for everyday living.
Not Walkable
Walkability
10
/ 100
Exceptionally Drivable
Drivability
100
/ 100
Somewhat Bikeable
Bikeability
20
/ 100
Scores provided by
Schools
John S Jones Elementary School
Public
Grades PK-5
739 Students
Public
Grades 6-8
625 Students
School data provided by
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
Data provided by
GreatSchools.org
© 2026. All rights reserved.
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
Data provided by
GreatSchools.org
© 2026. All rights reserved.
Points of Interest
Shopping Centers
Parks and Recreation
- Imagination Place
Commuter Rail
Military Bases
Top Apartments in Rainbow City
Houses for Rent in Rainbow City
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Methodology
† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.
Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.
Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in February 2026.
Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.