Norton Shores

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Norton Shores, MI Area Guide

Avg Rent

$1,453

Population

23,960

Renter Mix

17% Rent

Lakefront college town, Norton Shores, shines with natural beauty

College Town Hiking Lake Shopping Airport Michigan

Have you ever hiked up a sand dune? One so high up that when you got to the top, you were able to take in a gorgeous pink-and-gold sunset overlooking expansive waters of Lake Michigan?

Norton is a lakefront city on the shores of Lake Michigan, and the home of Hoffmaster State Park. Here, that view is possible because of the Dune Climb Stairway. Atop the dunes is an observation deck, which looks out onto the dunes and waters of Lake Michigan. This park is a popular spot for hiking, as well as birdwatching, swimming, and cross-country skiing. Other surrounding lakes include Mona Lake and Black Lake.

This suburban city is close to Grand Rapids by way of I-96. Colleges in the area include Muskegon Community College, Baker College, and Grand Valley State. Grade school students are served by the Mona Shores Public Schools system. For travel, the proximity to Muskegon County Airport is a relief for residents. Shopping and dining is made easy thanks to the Lakes Mall and surrounding shopping center.

Demographics

Median Household Income

$67,197

Average: $84,389

Education

6,764

Residents Have a Degree

Job Market

12,144

Workers Employed

Age Distribution
Get a sense of this area's population profile.

Median Age

43 Years

Largest Age Group

60-69 Years

Approximately 14% of Residents

Under 20

23%

Over 65

23%

Housing Distribution

Norton Shores has more homeowners than renters.

Renters
17%
Non-Renters
83%

Education Distribution

Review this city's overall education levels.

Bachelor's or Higher
22%
Other Education
78%

Rent Trends

As of April 2026, the average apartment rent in Norton Shores, MI is $1,453 for one bedroom, $1,626 for two bedrooms, and $1,943 for three bedrooms. Apartment rent in Norton Shores has increased by 14.1% in the past year.

Property Type
Average Rent
Average Sq Ft
Apartment
$1,453/month
825 Sq Ft
See Rental Market Trends in Norton Shores, MI

Getting Around

Somewhat Walkable

Walkability

30 / 100

Very Drivable

Drivability

80 / 100

Fairly Bikeable

Bikeability

40 / 100

Schools

Points of Interest

Parks and Recreation

  • Gillette Sand Dune Visitor Center
  • Hoffmaster State Park
  • Grand Haven State Park
  • Muskegon State Park

Top Apartments in Norton Shores

Houses for Rent in Norton Shores

Search Nearby Rentals

Methodology

† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.

Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.

Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in February 2026.

Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.