Median Age
52 Years
Largest Age Group
60-69 Years
Approximately 18% of Residents
Under 20
17%
Over 65
30%
Avg Rent
$1,308
Population
23,076
Renter Mix
32% Rent
Gulf Shores, Alabama brings the Gulf Coast to your doorstep, offering a way of life shaped by sugar-white beaches, salt air, and a relaxed coastal pace that sets it apart from nearly every other place to call home in the South. The city draws a steady mix of year-round residents and seasonal visitors, making the local economy surprisingly active, with hospitality, tourism, and coastal retail anchoring employment throughout the area. Gulf Shores sits within Baldwin County, one of the fastest-growing counties in Alabama, giving residents access to a broader regional economy without sacrificing small-city charm. Neighborhoods range from quiet inland streets with a more residential feel to beachside corridors where high-rise apartment communities, stacked condominiums, and low-rise cottage-style rentals line the shoreline. Inland, townhome communities and garden-style apartment options offer a more grounded, neighborhood-centered atmosphere. The Alabama Gulf Coast Zoo and the annual Hangout Music Festival are fixtures of local culture, reflecting a community that takes both nature and entertainment seriously. Whether you are drawn to the sound of the surf or simply want a relaxed setting with genuine coastal character, Gulf Shores delivers an unhurried lifestyle that is easy to settle into.
It's a beautiful day at the Ballyhoo Festival in Gulf Shores, AL.
The Ballyhoo Festival has juried art booths for festival goers to peruse
Arts showing live demonstrations at the Ballyhoo Festival.
Ballyhoo Festival has food trucks on the East end.
There are food options at the Ballyhoo Festival also.
A circle is formed to view the traditional Native American Dances at the Ballyhoo Festival.
Median Household Income
$56,246
Average: $77,077
Education
8,733
Residents Have a Degree
Job Market
10,978
Workers Employed
Median Age
52 Years
Largest Age Group
60-69 Years
Approximately 18% of Residents
Under 20
17%
Over 65
30%
Housing Distribution
Gulf Shores has more homeowners than renters.
Education Distribution
Review this city's overall education levels.
As of July 2026, the average apartment rent in Gulf Shores, AL is $1,322 for one bedroom, $1,468 for two bedrooms, and $1,776 for three bedrooms. Apartment rent in Gulf Shores has increased by 0.1% in the past year.
Explore how walkable, bikeable, drivable, and transit-friendly Gulf Shores, AL is for everyday living.
Somewhat Walkable
Walkability
Exceptionally Drivable
Drivability
Somewhat Bikeable
Bikeability
Public
Grades PK-5
1,230 Students
Public
Grades 6-8
591 Students
Public
Grades 9-12
927 Students
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
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© 2026. All rights reserved.
† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.
Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.
Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in June 2026.
Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.