Median Age
62 Years
Largest Age Group
70-79 Years
Approximately 22% of Residents
Under 20
14%
Over 65
46%
Area Guide
Avg Rent
$741
Population
9,747
Renter Mix
33% Rent
Florence is a small coastal city where the Siuslaw River meets the Pacific Ocean, giving everyday life a rhythm shaped by tides, towering dunes, and towering Douglas firs. Sitting along U.S. Route 101 about sixty miles west of Eugene, it carries the quiet confidence of a former lumber town that has grown into a destination in its own right. Old Town Florence anchors the social core, with a river boardwalk, locally owned shops, and a laid-back atmosphere that makes it feel more like a neighborhood than a downtown district. The surrounding landscape includes the Oregon Dunes National Recreation Area, one of the largest coastal dune systems in North America.
The rental market here reflects the city's smaller scale, with a mix of single-family rentals, modest apartment communities, and occasional townhome-style units spread across a compact footprint of roughly six square miles. Options tend toward understated Pacific Northwest architecture rather than high-rise living. The city earned a footnote in American pop culture history when, in 1970, the Oregon State Highway Division (now the Oregon Department of Transportation) famously attempted to dispose of a beached whale using dynamite just outside town, a story that has been retold ever since. Lane Community College serves the broader region, and the University of Oregon's larger campus in Eugene and urban amenities are a manageable drive east for those who want city access without leaving the coast behind.
Median Household Income
$53,073
Average: $69,614
Education
2,386
Residents Have a Degree
Job Market
3,146
Workers Employed
Median Age
62 Years
Largest Age Group
70-79 Years
Approximately 22% of Residents
Under 20
14%
Over 65
46%
Housing Distribution
Florence has more homeowners than renters.
Education Distribution
Review this city's overall education levels.
As of June 2026, the average apartment rent in Florence, OR is $741 for one bedroom, and $1,107 for two bedrooms. Apartment rent in Florence has increased by 1.1% in the past year.
Explore how walkable, bikeable, drivable, and transit-friendly Florence, OR is for everyday living.
Somewhat Walkable
Walkability
Limited Public Transit
Transit
Exceptionally Drivable
Drivability
Somewhat Bikeable
Bikeability
Public
Grades K-5
520 Students
Public
Grades 6-8
270 Students
Public
Grades 9-12
459 Students
Public
Grades 9-12
6 Students
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
Data provided by
GreatSchools.org
© 2026. All rights reserved.
† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.
Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.
Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in June 2026.
Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.