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Florence, OR

Area Guide

Avg Rent

$741

Population

9,747

Renter Mix

33% Rent

Oregon’s lush forests and dramatic coastline distinguish this cozy community

Ocean Coastal Scenic

Florence is a small coastal city where the Siuslaw River meets the Pacific Ocean, giving everyday life a rhythm shaped by tides, towering dunes, and towering Douglas firs. Sitting along U.S. Route 101 about sixty miles west of Eugene, it carries the quiet confidence of a former lumber town that has grown into a destination in its own right. Old Town Florence anchors the social core, with a river boardwalk, locally owned shops, and a laid-back atmosphere that makes it feel more like a neighborhood than a downtown district. The surrounding landscape includes the Oregon Dunes National Recreation Area, one of the largest coastal dune systems in North America.

The rental market here reflects the city's smaller scale, with a mix of single-family rentals, modest apartment communities, and occasional townhome-style units spread across a compact footprint of roughly six square miles. Options tend toward understated Pacific Northwest architecture rather than high-rise living. The city earned a footnote in American pop culture history when, in 1970, the Oregon State Highway Division (now the Oregon Department of Transportation) famously attempted to dispose of a beached whale using dynamite just outside town, a story that has been retold ever since. Lane Community College serves the broader region, and the University of Oregon's larger campus in Eugene and urban amenities are a manageable drive east for those who want city access without leaving the coast behind.

Demographics

Median Household Income

$53,073

Average: $69,614

Education

2,386

Residents Have a Degree

Job Market

3,146

Workers Employed

Age Distribution
Get a sense of this area's population profile.

Median Age

62 Years

Largest Age Group

70-79 Years

Approximately 22% of Residents

Under 20

14%

Over 65

46%

Housing Distribution

Florence has more homeowners than renters.

Renters
33%
Non-Renters
67%

Education Distribution

Review this city's overall education levels.

Bachelor's or Higher
19%
Other Education
81%

Rent Trends

As of June 2026, the average apartment rent in Florence, OR is $741 for one bedroom, and $1,107 for two bedrooms. Apartment rent in Florence has increased by 1.1% in the past year.

Property Type
Average Rent
Average Sq Ft
Apartment
$741/month
364 Sq Ft
See Rental Market Trends in Florence, OR

Getting Around

Somewhat Walkable

Walkability

30 / 100

Limited Public Transit

Transit

30 / 100

Exceptionally Drivable

Drivability

100 / 100

Somewhat Bikeable

Bikeability

30 / 100

Schools

Siuslaw Elementary School

Public

Grades K-5

520 Students

Siuslaw Middle School

Public

Grades 6-8

270 Students

Siuslaw High School

Public

Grades 9-12

459 Students

Ocean Dunes High School

Public

Grades 9-12

6 Students

Points of Interest

Parks and Recreation

  • Harbor Vista County Park
  • Siuslaw Pioneer Museum
  • Darlingtonia State Natural Site
  • Jessie M. Honeyman Memorial State Park
  • Siltcoos River

Top Apartments in Florence

Living in Florence

History

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Florence's history is intimately connected to the timber industry and its position at the mouth of the Siuslaw River. The area was originally inhabited by the Siuslaw people before the town's establishment in the late 1800s. Today, Old Town Florence preserves this legacy with a collection of historic buildings lining the waterfront along a scenic boardwalk overlooking the river. The architecture reflects the city's lumber town roots, and these restored structures now house restaurants, shops, and galleries that give the downtown area its distinctive character.

History enthusiasts can explore the Siuslaw Pioneer Museum, which chronicles the region's past from indigenous heritage through the logging era. The museum's collections offer insight into how this coastal community developed around the natural resources of forest and sea. Walking through Old Town provides a glimpse into Florence's evolution from a timber outpost to a coastal destination, with many buildings maintaining their original facades while serving contemporary purposes.

Transportation

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Most Florence residents rely on personal vehicles to get around, with U.S. Highway 101 serving as the main corridor running north to south through town and connecting to coastal communities like Reedsport and Newport. Oregon Route 126 heads east toward Eugene, about 60 miles away, making it the primary route for inland commuting and regional travel. Lane Transit District offers both local and regional travel. Florence has a walkable Old Town area along the Siuslaw River, and the city maintains sidewalks and bike-friendly paths in key areas. The nearest commercial airport is Eugene Airport.

Parks

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Florence sits along the Oregon Coast where outdoor spaces are defined by sweeping dunes, pristine beaches, and the scenic Siuslaw River. The Oregon Dunes National Recreation Area, managed by the U.S. Forest Service, stretches for miles and offers hiking, off-highway vehicle riding, sandboarding, and wildlife watching. Jessie M. Honeyman Memorial State Park, just south of town, is one of Oregon's most popular state parks, featuring freshwater lakes for swimming and paddling, forested trails, and camping. Baker Beach and other coastal access points provide scenic shoreline walks, while the Siuslaw River waterfront in Old Town offers a pleasant path for strolling and enjoying views of the water.

Highlights

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Florence is a charming coastal city nestled between the Pacific Ocean and the stunning Oregon Dunes National Recreation Area, the largest coastal sand dunes in North America. Its historic Old Town district offers waterfront dining, boutique shops, and a welcoming small-town atmosphere, while the nearby Siuslaw River and scenic Highway 101 make for easy exploration of the Oregon Coast's natural beauty.

Methodology

† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.

Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.

Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in June 2026.

Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.