Median Age
40 Years
Largest Age Group
30-39 Years
Approximately 13% of Residents
Under 20
25%
Over 65
21%
Avg Rent
$918
Population
29,607
Renter Mix
38% Rent
Denison, Texas sits in Grayson County just below the Texas-Oklahoma border, covering roughly 30 square miles with a population of around 29,000. It is part of the Sherman-Denison metro area, giving residents access to both the quieter rhythms of a smaller city and the commercial resources of a broader regional economy. The city was established in 1872 when the Missouri-Kansas-Texas Railroad created a key crossing point near the Red River, and that foundational sense of purpose has carried forward into the community it is today.
Day-to-day life moves at a comfortable pace. A walkable historic downtown anchors the city, surrounded by residential neighborhoods that range from tree-lined blocks of older craftsman-style homes to newer subdivisions near the city's edges. Grayson College is a short drive away, and Austin College in nearby Sherman extends the area's educational reach. The rental market suits the city's approachable scale, with apartment communities offering garden-style layouts and single-story designs alongside a growing number of townhome options. For those weighing affordability against the cost of larger Texas metros, Denison offers a grounded, authentic living experience close to Lake Texoma and within reasonable distance of the Dallas-Fort Worth Metroplex.
Downtown Denison has one of Texas' longest main streets.
Local restaurants get busy on weekends and evenings in Denison.
Nearby Lake Texoma is a prime spot for boating.
Median Household Income
$55,784
Average: $70,573
Education
4,984
Residents Have a Degree
Job Market
13,040
Workers Employed
Median Age
40 Years
Largest Age Group
30-39 Years
Approximately 13% of Residents
Under 20
25%
Over 65
21%
Housing Distribution
Denison has more homeowners than renters.
Education Distribution
Review this city's overall education levels.
As of July 2026, the average apartment rent in Denison, TX is $918 for one bedroom, $1,084 for two bedrooms, and $1,153 for three bedrooms. Apartment rent in Denison has decreased by -14.4% in the past year.
The cost of living in Denison, TX is 8.1% lower than the national average. Generally, housing in Denison is 16.1% less expensive than the national average, with rent falling between $0 - $1,153. You can expect to pay 7.0% less for groceries, 2.4% more for utilities, and 15.6% less for transportation.
Compare Cities
Explore how walkable, bikeable, drivable, and transit-friendly Denison, TX is for everyday living.
Somewhat Walkable
Walkability
Exceptionally Drivable
Drivability
Somewhat Bikeable
Bikeability
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© 2026. All rights reserved.
† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.
Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.
Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in June 2026.
Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.