Denison, TX has both city fun and outdoor activities.
Downtown Denison has one of Texas' longest main streets.
Downtown Denison has one of Texas' longest main streets.
Local restaurants get busy on weekends and evenings in Denison.
Nearby Lake Texoma is a prime spot for boating.

Denison, TX Area Guide

Avg Rent

$918

Population

29,607

Renter Mix

38% Rent

A great place to become a Texan

Restaurants Lakeside Trails

Denison, Texas sits in Grayson County just below the Texas-Oklahoma border, covering roughly 30 square miles with a population of around 29,000. It is part of the Sherman-Denison metro area, giving residents access to both the quieter rhythms of a smaller city and the commercial resources of a broader regional economy. The city was established in 1872 when the Missouri-Kansas-Texas Railroad created a key crossing point near the Red River, and that foundational sense of purpose has carried forward into the community it is today.

Day-to-day life moves at a comfortable pace. A walkable historic downtown anchors the city, surrounded by residential neighborhoods that range from tree-lined blocks of older craftsman-style homes to newer subdivisions near the city's edges. Grayson College is a short drive away, and Austin College in nearby Sherman extends the area's educational reach. The rental market suits the city's approachable scale, with apartment communities offering garden-style layouts and single-story designs alongside a growing number of townhome options. For those weighing affordability against the cost of larger Texas metros, Denison offers a grounded, authentic living experience close to Lake Texoma and within reasonable distance of the Dallas-Fort Worth Metroplex.

Explore the City

Downtown Denison has one of Texas' longest main streets.

Local restaurants get busy on weekends and evenings in Denison.

Nearby Lake Texoma is a prime spot for boating.

Demographics

Median Household Income

$55,784

Average: $70,573

Education

4,984

Residents Have a Degree

Job Market

13,040

Workers Employed

Age Distribution
Get a sense of this area's population profile.

Median Age

40 Years

Largest Age Group

30-39 Years

Approximately 13% of Residents

Under 20

25%

Over 65

21%

Housing Distribution

Denison has more homeowners than renters.

Renters
38%
Non-Renters
62%

Education Distribution

Review this city's overall education levels.

Bachelor's or Higher
13%
Other Education
87%

Rent Trends

As of July 2026, the average apartment rent in Denison, TX is $918 for one bedroom, $1,084 for two bedrooms, and $1,153 for three bedrooms. Apartment rent in Denison has decreased by -14.4% in the past year.

Property Type
Average Rent
Average Sq Ft
Apartment
$918/month
718 Sq Ft
House
$1,601/month
1,382 Sq Ft
Townhome
$1,207/month
1,295 Sq Ft
See Rental Market Trends in Denison, TX

Cost of Living

The cost of living in Denison, TX is 8.1% lower than the national average. Generally, housing in Denison is 16.1% less expensive than the national average, with rent falling between $0 - $1,153. You can expect to pay 7.0% less for groceries, 2.4% more for utilities, and 15.6% less for transportation.

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Learn More About Denison

Getting Around

Somewhat Walkable

Walkability

20 / 100

Exceptionally Drivable

Drivability

90 / 100

Somewhat Bikeable

Bikeability

20 / 100

Schools

Mayes Elementary School

Public

Grades PK-5

507 Students

Lamar Elementary School

Public

Grades PK-5

478 Students

B Mcdaniel Intermediate School

Public

Grades K-5

703 Students

Hyde Park Elementary School

Public

Grades PK-5

465 Students

Terrell Elementary School

Public

Grades PK-5

432 Students

Henry Scott Middle

Public

Grades 6-8

749 Students

Jefferson Learning Center

Public

Grades 9-12

80 Students

Denison High School

Public

Grades 9-12

1,310 Students

Pathways High School

Public

Grades 9-12

59 Students

Points of Interest

Parks and Recreation

  • Eisenhower State Park (TX)
  • Eisenhower Birthplace State Historic Site
  • Hagerman National Wildlife Refuge

Top Apartments in Denison

Houses for Rent in Denison

Living in Denison

History

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Denison was founded in 1872 as a railroad town along the Missouri-Kansas-Texas Railroad, widely known as the Katy, and that heritage remains visible throughout the city. The historic downtown district preserves much of its late 19th- and early 20th-century commercial architecture, a walkable stretch of brick storefronts that reflect the town's origins as a regional trade hub. The Katy Depot, a restored landmark near downtown, stands as one of the most recognizable reminders of how the rail line shaped this corner of North Texas.

Denison is also the birthplace of Dwight D. Eisenhower, the 34th president of the United States. The Eisenhower Birthplace State Historic Site preserves the modest Victorian cottage where he was born and is open to visitors year-round. The restored depot, preserved downtown corridor, and presidential birthplace give Denison a layered historical character that newcomers can explore long after move-in day.

Restaurants

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Denison's dining scene draws on Texas comfort food traditions and casual American fare, with a mix of locally owned spots spread across the city. The historic downtown corridor has attracted independent restaurateurs, giving residents a walkable stretch of options that stands apart from the national chains along US-75. Fried catfish holds a natural place on local menus, fitting the lake-town culture of this part of North Texas, with waterside spots drawing both longtime locals and visitors. The overall experience is approachable and unfussy, rooted in the kind of straightforward, satisfying food that defines small-city Texas dining.

Transportation

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Most residents rely on personal vehicles to get around, which is typical for a smaller North Texas city. U.S. Highway 75 is the main corridor through town, connecting Denison to Sherman to the south and running north to the Oklahoma border. The Dallas-Fort Worth Metroplex is about 70 miles south via US-75, making regional travel straightforward for commuters and weekend travelers alike. The city's grid-style streets and modest density keep driving easy to navigate. For those who prefer rail, the Gainesville Amtrak station is approximately 40 miles away.

Parks

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Waterloo Lake Regional Park is a central gathering spot, with a nature trail looping around the lake, a fishing pond, a pool, and ball fields. Randell Lake offers additional waterfront scenery and room to relax within the city. About 12 minutes from downtown, Eisenhower State Park sits on the shores of Lake Texoma and draws visitors year-round with camping, fishing, hiking trails, and swimming. Roughly 30 minutes away, Hagerman National Wildlife Refuge protects migratory bird habitat along the Big Mineral Arm of Lake Texoma and is a popular destination for birdwatchers and nature enthusiasts throughout the year.

Cost

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Denison's cost of living runs about 8 percent below the national average, with housing costs roughly 16 percent lower than the national norm. One-bedroom apartments average around $907 per month and two-bedroom units come in at approximately $1,106, both well below the Texas statewide average of $1,244 for a one-bedroom. Three-bedroom rentals average around $1,154 per month. With a median household income of approximately $55,784, many residents can rent here without stretching their budget.

Shopping

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Denison's retail scene centers on its historic downtown corridor, where brick-fronted storefronts along Main Street house a mix of locally owned shops, antique dealers, and specialty boutiques. The area is walkable and carries a distinct small-town character that sets it apart from the chain-heavy strips along the US-75 corridor. For everyday needs, Cross Roads Center and Denison Plaza offer convenient access to national retailers and services near the highway, giving residents a well-rounded set of options across the city.

Highlights

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Denison is a small North Texas city and the birthplace of President Dwight D. Eisenhower. Residents have access to Lake Texoma, Eisenhower State Park, and Waterloo Lake Regional Park, along with a walkable historic downtown with local dining and shops. The city offers an affordable cost of living and easy connections to Sherman and the Dallas-Fort Worth area.

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Methodology

† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.

Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.

Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in June 2026.

Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.