Pleasure Point is a wonderful seaside neighborhood in Capitola.
The Pleasure Point neighborhood has wonderful beaches.
Pleasure Point has plenty of beachside homes.
Pleasure Point offers a wide variety of surf shops.

Capitola, CA

Area Guide

Avg Rent

$2,551

Population

11,287

Renter Mix

51% Rent

Delight in the many charms of this vibrant beach town

Coastal Quaint Picturesque

Capitola sits right where Soquel Creek meets Monterey Bay, making it one of the few cities in California where the beach is genuinely part of everyday life, not just a weekend destination. Covering just two square miles in Santa Cruz County, the city carries an easygoing coastal identity that feels different from the larger metros up the highway. San Jose is about 35 miles north, and San Francisco is roughly 75 miles away, so residents get the feel of a small seaside city without being cut off from major economic and employment hubs.

Capitola Village anchors the commercial heart of town, while quieter residential streets spread out toward the hills. The housing mix leans toward smaller-scale apartment communities, beach bungalows, and cottage-style rentals, though newer buildings have introduced more contemporary options. Established in the 1870s, Capitola holds the distinction of being one of the oldest seaside resort towns on the West Coast. The annual Begonia Festival, a tradition stretching back to 1950, reflects how deeply community identity is woven into the rhythm of life here.

Explore the City

Pleasure Point has plenty of beachside homes.

Pleasure Point offers a wide variety of surf shops.

Demographics

Median Household Income

$92,629

Average: $119,977

Education

4,505

Residents Have a Degree

Job Market

5,898

Workers Employed

Age Distribution
Get a sense of this area's population profile.

Median Age

47 Years

Largest Age Group

65-74 Years

Approximately 14% of Residents

Under 20

18%

Over 65

27%

Housing Distribution

Capitola has more renters than homeowners.

Renters
51%
Non-Renters
49%

Education Distribution

Review this city's overall education levels.

Bachelor's or Higher
35%
Other Education
65%

Rent Trends

As of June 2026, the average apartment rent in Capitola, CA is $2,320 for a studio, $2,551 for one bedroom, $3,382 for two bedrooms, and $5,332 for three bedrooms. Apartment rent in Capitola has increased by 2.7% in the past year.

Property Type
Average Rent
Average Sq Ft
Apartment
$2,551/month
597 Sq Ft
See Rental Market Trends in Capitola, CA

Getting Around

Moderately Walkable

Walkability

60 / 100

Limited Public Transit

Transit

30 / 100

Exceptionally Drivable

Drivability

90 / 100

Moderately Bikeable

Bikeability

60 / 100

Schools

Opal Cliffs

Public

Grades K-8

42 Students

New Brighton Middle School

Public

Grades 6-8

585 Students

New Brighton Middle

Public

Grades 6-8

585 Students

Opal Cliffs

Public

Grades K-8

42 Students

Points of Interest

Top Apartments in Capitola

Houses for Rent in Capitola

Living in Capitola

History

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Capitola traces its roots to Soquel Landing, a 19th-century wharf community at the mouth of Soquel Creek that served as a vital shipping point for lumber and produce from the interior. The wharf, dating back to the 1850s, helped shape the seaside settlement that evolved into today's charming beach town. Visitors can still sense this maritime heritage throughout Capitola Village, where the historic waterfront character remains central to the community's identity.

The village's colorful Mediterranean-style cottages and vintage architecture reflect Capitola's development as one of California's early beach resorts. Walking through the compact downtown, you'll encounter preserved buildings that speak to the town's transformation from working wharf to leisure destination. The annual Begonia Festival, a tradition celebrating the area's horticultural history, brings locals and visitors together each September. Historic Esplanade Park along the waterfront offers a glimpse into the town's past while serving as a gathering place for concerts and community events.

Restaurants

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Restaurants are concentrated in the charming Capitola Village near the waterfront. Residents enjoy fresh Pacific seafood, wood-fired pizza, and California coastal cuisine served steps from the beach. The area also features Italian, Mexican, and American comfort food options suited to both casual weeknight meals and leisurely weekend brunches. Each summer, the beloved Capitola Begonia Festival and the Capitola Art and Wine Festival draw crowds and celebrate the community's love of local flavors. With Santa Cruz just minutes away, residents also have easy access to an even broader range of dining options.

Transportation

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Most Capitola residents rely on a car to get around, with Highway 1 serving as the primary route connecting the city to Santa Cruz to the north and Monterey to the south. Soquel Drive and 41st Avenue handle much of the local traffic through shopping corridors and neighborhoods. Santa Cruz Metro bus service provides public transit options, with routes linking Capitola to nearby Santa Cruz and Watsonville. The compact, walkable Capitola Village is easy to navigate on foot, and the scenic cliff-top paths and beach areas invite casual strolling. San Jose Mineta International Airport, about 35 miles away, is the closest major airport for regional and national travel.

Parks

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Capitola's outdoor scene centers on its stunning beachfront, where Capitola Beach and Esplanade Park offer sweeping views of Monterey Bay, sandy shores, and a welcoming setting for concerts and community gatherings. Soquel Creek winds through the village, adding a scenic natural corridor perfect for leisurely strolls. For those craving deeper wilderness, The Forest of Nisene Marks State Park is just minutes away, featuring over 30 miles of hiking and biking trails through lush redwood forests. Big Basin Redwoods State Park, one of California's oldest state parks, is also accessible within a short drive, offering old-growth redwoods and rugged backcountry adventures.

Cost

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Capitola is a small coastal city in Santa Cruz County with rental prices that exceed the California statewide average. Studio apartments average around $2,331 per month, one-bedroom units average approximately $2,467, and two-bedroom apartments average around $3,403. Three-bedroom rentals average roughly $5,299 per month. One-bedroom rents have seen modest year-over-year growth, while two-bedroom rents have dipped slightly. The city spans just 2 square miles with a median household income of about $92,629, reflecting its compact, higher-cost coastal character.

Shopping

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Capitola's most charming retail destination is Capitola Village, a picturesque beachside district lined with boutiques, gift shops, and galleries just steps from the sand. The walkable layout makes it easy to browse local shops at a leisurely pace, with the colorful waterfront setting adding to the experience. For those seeking larger retail options, Capitola Mall serves as Santa Cruz County's only indoor mall, offering a wide range of national stores. Shopping in Capitola is also woven into the community calendar, with the annual Capitola Art and Wine Festival drawing visitors who come to shop, sip, and celebrate local art and culture.

Highlights

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Nestled along the shores of Monterey Bay in Santa Cruz County, Capitola is a picturesque seaside city offering beautiful beaches, a charming waterfront village, and easy access to outdoor adventures in Nisene Marks State Park and Big Basin Redwoods State Park. From the annual Begonia Festival and Art and Wine Festival to boutique shopping and coastal dining, Capitola packs a lot into a small, scenic package — all within 35 miles of San Jose and 75 miles of San Francisco.

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Methodology

† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.

Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.

Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in June 2026.

Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.