Median Age
41 Years
Largest Age Group
30-39 Years
Approximately 14% of Residents
Under 20
24%
Over 65
21%
Baraboo
Baraboo, WI Area Guide
Avg Rent
$1,161
Population
11,475
Renter Mix
39% Rent
Delight in colorful history, outdoor recreation, and small-town charm
Suburban
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Riverside
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Historic
•
Quaint
•
Family-Friendly
•
Scenic
•
Active
•
Welcoming
•
Charming
•
Convenient
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The hometown of the famous Ringling Brothers, Baraboo is a charming small town brimming with vibrant historical roots and stunning natural resources. Learn more about Baraboo’s past by visiting the vast Circus World, International Clown Hall of Fame, Ringling Theatre, and two of the Ringling Brothers’ mansions. Historic Downtown Baraboo pays homage to old-fashioned delights, containing a bevy of unique shops and restaurants in well-preserved buildings.
Baraboo is an outdoor lover’s paradise, located just minutes from Devil’s Lake State Park, Mirror Lake State Park, and an abundance of scenic trails. Situated on the Baraboo River, Baraboo boasts a beautiful Riverwalk connecting several local parks and neighborhoods with the downtown area. Wisconsin Dells, known as the Waterpark Capital of the World, is about a ten-minute drive from Baraboo as well. Baraboo is convenient to numerous metropolitan amenities, with larger cities like Eau Claire, Madison, and Milwaukee less than a two-hour drive away.
Demographics
Median Household Income
$65,084
Average: $76,345
Education
3,120
Residents Have a Degree
Job Market
5,969
Workers Employed
Age Distribution
Get a sense of this area's population profile.
Housing Distribution
Baraboo has more homeowners than renters.
Renters
39%
Non-Renters
61%
Education Distribution
Review this city's overall education levels.
Bachelor's or Higher
18%
Other Education
82%
Rent Trends
As of May 2026, the average apartment rent in Baraboo, WI is $856 for a studio, $1,161 for one bedroom, $1,416 for two bedrooms, and $1,928 for three bedrooms. Apartment rent in Baraboo has increased by 1.3% in the past year.
Property Type
Average Rent
Average Sq Ft
Apartment
$1,161/month
751 Sq Ft
Getting Around
Explore how walkable, bikeable, drivable, and transit-friendly Baraboo, WI is for everyday living.
Fairly Walkable
Walkability
50
/ 100
Moderately Drivable
Drivability
60
/ 100
Fairly Bikeable
Bikeability
50
/ 100
Scores provided by
Schools
Public
Grades PK-5
343 Students
Public
Grades K-5
338 Students
Public
Grades K-5
285 Students
Public
Grades K-5
Baraboo Early Learning Cooperative
Public
Grades K
152 Students
Public
Grades 6-8
599 Students
Public
Grades 9-12
917 Students
School data provided by
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
Data provided by
GreatSchools.org
© 2026. All rights reserved.
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
Data provided by
GreatSchools.org
© 2026. All rights reserved.
Points of Interest
Shopping Centers
Parks and Recreation
- Devil's Lake State Park
- International Crane Foundation
- Mid-Continent Railway
- Mirror Lake State Park
- Devil's Head Lodge
Commuter Rail
Military Bases
Airports
- Dane County Regional/Truax Field
Top Apartments in Baraboo
Houses for Rent in Baraboo
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Methodology
† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.
Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.
Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in February 2026.
Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.