Median Age
38 Years
Largest Age Group
30-39 Years
Approximately 15% of Residents
Under 20
25%
Over 65
17%
Avg Rent
$1,076
Population
72,165
Renter Mix
35% Rent
Nestled along the Fox River Valley, Appleton combines city conveniences with a welcoming community atmosphere. Home to 75,644 residents, this Wisconsin city features Lawrence University's campus, which enriches the downtown area along College Avenue. The city's 28 parks include the 139-acre Memorial Park, while the Fox Cities Performing Arts Center hosts Broadway shows and concerts throughout the year. Housing options range from historic properties near downtown to newer developments throughout the city, with current average rents ranging from $979 for one-bedroom units to $1,165 for two-bedroom apartments, showing a moderate 4.2% annual increase.
Downtown Appleton celebrates its heritage at the Hearthstone Historic House Museum, the world's first home powered by hydroelectricity. The downtown district comes alive during signature events at Houdini Plaza and the Mile of Music festival. The Fox River Mall serves as a regional shopping destination, while College Avenue features locally-owned shops and seasonal markets. Lawrence University anchors the educational community, and residents have access to healthcare through ThedaCare Regional Medical Center and St. Elizabeth Hospital. With a cost of living below many comparable cities, Appleton maintains its appeal as an accessible, well-connected community.
Gorgeous fall colors along the Fox River
A historic trestle bridge in Appleton
Fall in Telulah Park
The City Park Historic District in Appleton contains Victorian architecture
Median Household Income
$68,367
Average: $87,151
Education
20,934
Residents Have a Degree
Job Market
39,409
Workers Employed
Median Age
38 Years
Largest Age Group
30-39 Years
Approximately 15% of Residents
Under 20
25%
Over 65
17%
Housing Distribution
Appleton has more homeowners than renters.
Education Distribution
Review this city's overall education levels.
As of April 2026, the average apartment rent in Appleton, WI is $1,050 for a studio, $1,076 for one bedroom, $1,250 for two bedrooms, and $1,711 for three bedrooms. Apartment rent in Appleton has increased by 1.7% in the past year.
The cost of living in Appleton, WI is 2.0% lower than the national average. Generally, housing in Appleton is 1.0% more expensive than the national average, with rent falling between $1,050 - $1,711. You can expect to pay 0.2% less for groceries, 14.6% less for utilities, and 4.8% less for transportation.
Compare Cities
Explore how walkable, bikeable, drivable, and transit-friendly Appleton, WI is for everyday living.
Moderately Walkable
Walkability
Limited Public Transit
Transit
Moderately Drivable
Drivability
Moderately Bikeable
Bikeability
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† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.
Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.
Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in February 2026.
Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.