Appleton

A pelican on the Fox River
Gorgeous fall colors along the Fox River
A historic trestle bridge in Appleton
Fall in Telulah Park

Appleton, WI Area Guide

Avg Rent

$1,074

Population

72,165

Renter Mix

35% Rent

A riverfront city with plenty of charm.

Riverfront Lake Outdoor Adventures Family-Friendly Parks Green Space

Nestled along the Fox River Valley, Appleton combines city conveniences with a welcoming community atmosphere. Home to 75,644 residents, this Wisconsin city features Lawrence University's campus, which enriches the downtown area along College Avenue. The city's 28 parks include the 139-acre Memorial Park, while the Fox Cities Performing Arts Center hosts Broadway shows and concerts throughout the year. Housing options range from historic properties near downtown to newer developments throughout the city, with current average rents ranging from $979 for one-bedroom units to $1,165 for two-bedroom apartments, showing a moderate 4.2% annual increase.

Downtown Appleton celebrates its heritage at the Hearthstone Historic House Museum, the world's first home powered by hydroelectricity. The downtown district comes alive during signature events at Houdini Plaza and the Mile of Music festival. The Fox River Mall serves as a regional shopping destination, while College Avenue features locally-owned shops and seasonal markets. Lawrence University anchors the educational community, and residents have access to healthcare through ThedaCare Regional Medical Center and St. Elizabeth Hospital. With a cost of living below many comparable cities, Appleton maintains its appeal as an accessible, well-connected community.

Explore the City

Gorgeous fall colors along the Fox River

A historic trestle bridge in Appleton

Fall in Telulah Park

The City Park Historic District in Appleton contains Victorian architecture

Demographics

Median Household Income

$68,367

Average: $87,151

Education

20,934

Residents Have a Degree

Job Market

39,409

Workers Employed

Age Distribution
Get a sense of this area's population profile.

Median Age

38 Years

Largest Age Group

30-39 Years

Approximately 15% of Residents

Under 20

25%

Over 65

17%

Housing Distribution

Appleton has more homeowners than renters.

Renters
35%
Non-Renters
65%

Education Distribution

Review this city's overall education levels.

Bachelor's or Higher
24%
Other Education
76%

Rent Trends

As of April 2026, the average apartment rent in Appleton, WI is $1,050 for a studio, $1,074 for one bedroom, $1,250 for two bedrooms, and $1,711 for three bedrooms. Apartment rent in Appleton has increased by 1.6% in the past year.

Property Type
Average Rent
Average Sq Ft
Apartment
$1,074/month
772 Sq Ft
House
$2,179/month
1,286 Sq Ft
Townhome
$1,760/month
1,410 Sq Ft
See Rental Market Trends in Appleton, WI

Cost of Living

The cost of living in Appleton, WI is 2.0% lower than the national average. Generally, housing in Appleton is 1.0% more expensive than the national average, with rent falling between $1,050 - $1,711. You can expect to pay 0.2% less for groceries, 14.6% less for utilities, and 4.8% less for transportation.

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Getting Around

Moderately Walkable

Walkability

60 / 100

Limited Public Transit

Transit

30 / 100

Moderately Drivable

Drivability

60 / 100

Moderately Bikeable

Bikeability

60 / 100

Schools

Woodland Intermediate

Public

Grades K-5

337 Students

Fox River Academy

Public

Grades K-8

96 Students

Huntley Elementary

Public

Grades PK-5

649 Students

Woodland School

Public

Grades K-5

450 Students

Ferber Elementary

Public

Grades PK-5

611 Students

Fox River Academy

Public

Grades K-8

96 Students

Odyssey-Magellan

Public

Grades K-8

200 Students

Einstein Middle

Public

Grades 6-8

553 Students

Classical School

Public

Grades K-8

487 Students

Kaleidoscope Academy

Public

Grades 6-8

481 Students

Tesla Engineering Charter School

Public

Grades 9-12

149 Students

Fox Cities Leadership Academy

Public

Grades 9-12

58 Students

North High

Public

Grades 9-12

1,561 Students

Renaissance School

Public

Grades 9-12

155 Students

Appleton Technical Academyemy

Public

Grades 9-12

92 Students

Points of Interest

Parks and Recreation

  • The Building for Kids
  • Outagamie County Dog Park
  • Colony Oaks Park
  • Sunset Park
  • Gordon Bubolz Nature Preserve

Airports

  • Appleton International
  • Green Bay/Austin Straubel International

Top Apartments in Appleton

Houses for Rent in Appleton

Property Management Companies in Appleton, WI

Living in Appleton

Restaurants

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Appleton is one city that offers a wide variety of world cuisines. If you love schnitzel, you have to stop in for an order -- and top it off with some beer -- at Old Bavarian, which specialized in German-inspired food. Take the heat up a notch at Sai Ram Indian Cuisine, which has hundreds of positive reviews and even offers vegan dishes. When your appetite turns toward Greek, Apollon is the answer. Of course, you can stop by any number of Italian restaurants to get your fill of pasta. Victoria's and Carmella's are loved by residents. This city offers every sort of convenience restaurant you'd expect from a larger city. Eateries such as T.G.I. Fridays and Outback steakhouse provide familiar menus. You'll never find a shortage of good pubs that offer burgers and the typical bar fare. What Wisconsin city lacks these? Stone Cellar Brewpub and Appleton Beer Factory both excel at American cuisine. If you want to try British pub food, then Beefeater's is the place to go.

Shopping

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Appleton's Fox River Mall is one of the largest around, making it a shopping destination for thousands of people in Central and Eastern Wisconsin. The mall has a variety of well-known stores including Abercrombie & Fitch, Bath & Body Works, Designer Shoe Warehouse and Rogers & Hollands Jewelers. Five department stores make up the cornerstones of the mall: Target, JC Penney, Younkers, Macy's and Sears. A multi-level food court provides plenty of eating options. Aside from the Fox River Mall, downtown boasts a smaller mall in addition to many smaller shops on College Avenue. Stores such as Blue Moon Emporium, Fox River Wood Shop and Two Paws Up Bakery provide the small town feel in Appleton, despite the city's large college crowd and accessibility. There are plenty of strip malls where you can buy books, multimedia, furniture, pet supplies and more.

Methodology

† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.

Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.

Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in February 2026.

Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.