Gen Z

Gen Z is growing up and ready to rent. Discover what sets this generation apart and how to transform your marketing strategy to meet their needs and priorities.

Student renters aren’t just your average renter. Here are the key trends that set them apart, according to a recent Apartments.com survey of over 1,200 student renters looking for their next place.

A new survey reveals that younger renters are more online, more budget-conscious, and more likely to cohabitate. Explore what sets this renter population apart from previous generations.

The oldest of Generation Z are in their 20s. Here’s how you can adjust your marketing strategy to meet the demands of these new renters.