Located at 909 E Michigan St in Milwaukee, Wisconsin, this well-appointed one-bedroom, one-bathroom residence offers a thoughtfully designed layout with modern finishes and breathtaking views of Lake Michigan. The open-concept kitchen and living area is a highlight of the space, featuring two-tone cabinetry with crisp white upper cabinets and slate-gray lower cabinets, a clean white countertop, stainless steel appliances including a refrigerator, range, microwave, and dishwasher, and pendant lighting over the kitchen island. The living area flows seamlessly toward a dramatic wall of floor-to-ceiling windows, flooding the space with natural light and framing panoramic lake and cityscape views. Light hardwood flooring runs throughout the main living areas, lending warmth to the contemporary design. The bedroom continues the floor-to-ceiling window theme, offering serene waterfront views and plush carpeting underfoot. The bathroom is clean and modern, with gray cabinetry, a white countertop, a large mirror, and a full tub-shower combination with white tile surround. The hallway entry accommodates a stacked in-unit washer and dryer alongside a closet, maximizing functionality. The overall ambiance is bright, airy, and modern, with a neutral palette that complements the stunning outdoor scenery.
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Monthly Rent
$1,985 - $9,470
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Bedrooms
1 - 3 bd
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Bathrooms
1 - 2.5 ba
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Square Feet
576 - 1,924 sq ft
Highlights
- Top Rated by Renters
- Floor to Ceiling Windows
- Pet Washing Station
- Pool
- Walk-In Closets
- On-Site Retail
- Elevator
- Business Center
Pricing & Floor Plans
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Unit 3305price $1,985square feet 576availibility Now
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Unit 3405price $1,995square feet 576availibility Now
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Unit 3505price $2,005square feet 576availibility Now
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Unit 3707price $2,075square feet 615availibility Now
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Unit 3807price $2,085square feet 615availibility Now
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Unit 0501price $2,250square feet 673availibility Now
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Unit 1501price $2,380square feet 673availibility Now
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Unit 2701price $2,500square feet 673availibility Now
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Unit 0608price $2,295square feet 751availibility Now
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Unit 0808price $2,415square feet 751availibility Now
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Unit 2508price $2,570square feet 751availibility Jul 1
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Unit 0502price $2,325square feet 673availibility Now
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Unit 1602price $2,390square feet 673availibility Now
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Unit 1702price $2,400square feet 673availibility Now
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Unit 2804price $3,790square feet 1,137availibility Now
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Unit 3104price $3,920square feet 1,137availibility Now
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Unit 3204price $3,930square feet 1,137availibility Now
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Unit 0509price $4,490square feet 1,173availibility Now
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Unit 0609price $4,490square feet 1,173availibility Now
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Unit 0709price $4,490square feet 1,173availibility Now
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Unit 0503price $4,500square feet 1,257availibility Now
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Unit 0603price $4,500square feet 1,257availibility Now
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Unit 0703price $4,500square feet 1,257availibility Now
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Unit 4202price $8,895square feet 1,732availibility Now
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Unit 4302price $9,170square feet 1,732availibility Now
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Unit 4402price $9,270square feet 1,732availibility Now
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Unit 4301price $9,170square feet 1,680availibility Now
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Unit 3908price $8,110square feet 1,924availibility Jul 7
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Unit 3305price $1,985square feet 576availibility Now
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Unit 3405price $1,995square feet 576availibility Now
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Unit 3505price $2,005square feet 576availibility Now
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Unit 3707price $2,075square feet 615availibility Now
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Unit 3807price $2,085square feet 615availibility Now
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Unit 0501price $2,250square feet 673availibility Now
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Unit 1501price $2,380square feet 673availibility Now
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Unit 2701price $2,500square feet 673availibility Now
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Unit 0608price $2,295square feet 751availibility Now
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Unit 0808price $2,415square feet 751availibility Now
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Unit 2508price $2,570square feet 751availibility Jul 1
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Unit 0502price $2,325square feet 673availibility Now
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Unit 1602price $2,390square feet 673availibility Now
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Unit 1702price $2,400square feet 673availibility Now
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Unit 2804price $3,790square feet 1,137availibility Now
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Unit 3104price $3,920square feet 1,137availibility Now
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Unit 3204price $3,930square feet 1,137availibility Now
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Unit 0509price $4,490square feet 1,173availibility Now
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Unit 0609price $4,490square feet 1,173availibility Now
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Unit 0709price $4,490square feet 1,173availibility Now
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Unit 0503price $4,500square feet 1,257availibility Now
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Unit 0603price $4,500square feet 1,257availibility Now
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Unit 0703price $4,500square feet 1,257availibility Now
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Unit 4202price $8,895square feet 1,732availibility Now
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Unit 4302price $9,170square feet 1,732availibility Now
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Unit 4402price $9,270square feet 1,732availibility Now
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Unit 4301price $9,170square feet 1,680availibility Now
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Unit 3908price $8,110square feet 1,924availibility Jul 7
Fees and Policies
The fees listed below are community-provided and may exclude utilities or add-ons. All payments are made directly to the property and are non-refundable unless otherwise specified.
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One-Time Basics
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DepositVaries by unit
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Dogs
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Dog FeeCharged per pet.$350
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Dog RentCharged per pet.$40 / mo
Restrictions:Rottweiler, Doberman Pinscher, Pit Bull Terrier | Staffordshire Terrier, Chow, Presa Canarios, Akita, Alaskan Malamutes, Wolf-Hybrid, or any mix thereof.Read More Read LessComments -
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Cats
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Cat FeeCharged per pet.$350
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Cat RentCharged per pet.$40 / mo
Restrictions:Comments -
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Electric Vehicle Parking
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Parking FeeCharged per vehicle.$295 / mo
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Parking
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Parking FeeCharged per vehicle.$215 / mo
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Tandem
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Parking FeeCharged per vehicle.$300 / mo
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Additional Parking Options
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Other
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Property Fee Disclaimer: Based on community-supplied data and independent market research. Subject to change without notice. May exclude fees for mandatory or optional services and usage-based utilities.
Details
Lease Options
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10 - 12 Month Leases
Property Information
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Built in 2024
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322 units/44 stories
Matterport 3D Tours
About The Couture
Gracing the Milwaukee Skyline with alluring glamour, The Couture is a catalytic part of the Lakefront Gateway Project coming soon. This 44-story skyscraper has been designed from the ground up to serve as a key thoroughfare connecting our lakefront and cultural amenities with our downtown. The project includes public plazas and parks, pedestrian bridges and a new lakefront stop for the proposed streetcar.
The Couture is an apartment community located in Milwaukee County and the 53202 ZIP Code. This area is served by the Milwaukee School District attendance zone.
Unique Features
- 10 Foot Ceilings
- 24/7 Fitness Center
- 24-hour Concierge with Key Fob Building Access
- 3rd Floor Resident Green Space
- ADA Accessible
- Bark Park & Pet Washing Station
- Bike Parking & Storage
- Clubhouse & Lounge
- Custom Soft Close Cabinetry
- Eco-Friendly Transit Center
- Floor-to-Ceiling Windows - Select Units
- Four Dedicated High-Speed Residential Elevators
- Golf Simulator
- Junior 1-bedroom to 3-bedroom Layouts
- Kids Play Area
- LED Lighting
- Luxury Fixtures and Finishes
- Onsite Retail & Dining
- Outdoor Terrace with Swimming Pool and Kitchen
- Outdoor Terraces in Select Residences
- Private Poker Rooms
- Residences Ranging from 576 to 2,350 sq. ft.
- Underground Parking
- Unlimited Parking Spots Per Unit (Additional fee)
- Utility Package
- Washer & Dryer in-unit
Community Amenities
Pool
Fitness Center
Elevator
Concierge
- Concierge
- On-Site Retail
- Pet Washing Station
- Elevator
- Business Center
- Clubhouse
- Lounge
- Fitness Center
- Pool
- Playground
Apartment Features
Washer/Dryer
Dishwasher
Walk-In Closets
Microwave
- Washer/Dryer
- Dishwasher
- Disposal
- Stainless Steel Appliances
- Kitchen
- Microwave
- Refrigerator
- Quartz Countertops
- Walk-In Closets
- Floor to Ceiling Windows
Nestled between the Milwaukee River and Milwaukee Bay, Juneau Town is one of Milwaukee's oldest neighborhoods. Juneau Town has transformed into the city's central hub for entertainment and culture. Located on the eastern side of the downtown area, this vibrant urban neighborhood has affordable to upscale apartments, townhomes, and condos available for rent. While living in Juneau Town you’ll be surrounded by art studios and galleries, theaters, museums, world-class eateries, bars, and more. Juneau Town also houses the Milwaukee School of Engineering and is convenient to several other colleges including Marquette University, making it a great option for students and faculty. During the summer months, lively festivals and events abound in Juneau Town’s lush urban greenspaces like Cathedral Square Park and nearby Veterans Park, which offers stellar waterfront views.
Learn more about living in Juneau TownCompare neighborhood and city base rent averages by bedroom.
| Juneau Town | Milwaukee, WI | |
|---|---|---|
| Studio | $1,136 | $1,004 |
| 1 Bedroom | $1,723 | $1,215 |
| 2 Bedrooms | $2,621 | $1,528 |
| 3 Bedrooms | $6,686 | $2,031 |
- Concierge
- On-Site Retail
- Pet Washing Station
- Elevator
- Business Center
- Clubhouse
- Lounge
- Fitness Center
- Pool
- Playground
- 10 Foot Ceilings
- 24/7 Fitness Center
- 24-hour Concierge with Key Fob Building Access
- 3rd Floor Resident Green Space
- ADA Accessible
- Bark Park & Pet Washing Station
- Bike Parking & Storage
- Clubhouse & Lounge
- Custom Soft Close Cabinetry
- Eco-Friendly Transit Center
- Floor-to-Ceiling Windows - Select Units
- Four Dedicated High-Speed Residential Elevators
- Golf Simulator
- Junior 1-bedroom to 3-bedroom Layouts
- Kids Play Area
- LED Lighting
- Luxury Fixtures and Finishes
- Onsite Retail & Dining
- Outdoor Terrace with Swimming Pool and Kitchen
- Outdoor Terraces in Select Residences
- Private Poker Rooms
- Residences Ranging from 576 to 2,350 sq. ft.
- Underground Parking
- Unlimited Parking Spots Per Unit (Additional fee)
- Utility Package
- Washer & Dryer in-unit
- Washer/Dryer
- Dishwasher
- Disposal
- Stainless Steel Appliances
- Kitchen
- Microwave
- Refrigerator
- Quartz Countertops
- Walk-In Closets
- Floor to Ceiling Windows
| Monday | 10am - 5pm |
|---|---|
| Tuesday | 10am - 5pm |
| Wednesday | 10am - 5pm |
| Thursday | 10am - 5pm |
| Friday | 10am - 5pm |
| Saturday | 10am - 5pm |
| Sunday | 10am - 2pm |
| Colleges & Universities | Distance | ||
|---|---|---|---|
| Colleges & Universities | Distance | ||
| Walk: | 15 min | 0.8 mi | |
| Drive: | 4 min | 1.6 mi | |
| Drive: | 5 min | 1.8 mi | |
| Drive: | 10 min | 3.4 mi |
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
Data provided by GreatSchools.org © 2026. All rights reserved.
The Couture Photos
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1BR, 1BA - 673SF
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Models
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1 Bedroom
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1 Bedroom
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1 Bedroom
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1 Bedroom
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1 Bedroom
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2 Bedrooms
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The Couture has units with in‑unit washers and dryers, making laundry day simple for residents.
Utilities are not included in rent. Residents should plan to set up and pay for all services separately.
Parking is available at The Couture. Fees may apply depending on the type of parking offered. Contact this property for details.
The Couture has one to three-bedrooms with rent ranges from $1,985/mo. to $9,470/mo.
Yes, The Couture welcomes pets. Breed restrictions, weight limits, and additional fees may apply. View this property's pet policy.
A good rule of thumb is to spend no more than 30% of your gross income on rent. Based on the lowest available rent of $1,985 for a one-bedroom, you would need to earn about $79,400 per year to qualify. Want to double-check your budget? Calculate how much rent you can afford with our Rent Affordability Calculator.
The Couture is offering Specials for eligible applicants, with rental rates starting at $1,985.
Yes! The Couture offers 4 Matterport 3D Tours. Explore different floor plans and see unit level details, all without leaving home.
What Are Walk Score®, Transit Score®, and Bike Score® Ratings?
Walk Score® measures the walkability of any address. Transit Score® measures access to public transit. Bike Score® measures the bikeability of any address.
What is a Sound Score Rating?
A Sound Score Rating aggregates noise caused by vehicle traffic, airplane traffic and local sources.