The Couture
909 E Michigan St,
Milwaukee,
WI
53202
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414-250-0840
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Monthly Rent
$1,865 - $9,470
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Bedrooms
1 - 3 bd
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Bathrooms
1 - 2.5 ba
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Square Feet
576 - 1,924 sq ft
The Couture
Favorites
Highlights
- Floor to Ceiling Windows
- Pet Washing Station
- Pool
- Walk-In Closets
- On-Site Retail
- Elevator
- Business Center
Pricing & Floor Plans
filter results by bedrooms
J3
$1,865 – $2,045
1 Bed
1 Bath
576 Sq Ft
12 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
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Unit 2505price $1,905square feet 576availibility Now
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Unit 3005price $1,955square feet 576availibility Now
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Unit 3105price $1,965square feet 576availibility Now
J1
$1,960 – $2,020
1 Bed
1 Bath
615 Sq Ft
4 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
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Unit 3707price $2,000square feet 615availibility Now
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Unit 3807price $2,010square feet 615availibility Now
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Unit 3907price $2,020square feet 615availibility Now
A2
$2,300 – $2,560
1 Bed
1 Bath
673 Sq Ft
10 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
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Unit 0401price $2,300square feet 673availibility Now
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Unit 0501price $2,325square feet 673availibility Now
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Unit 0701price $2,325square feet 673availibility Now
A1
$2,325 – $2,600
1 Bed
1 Bath
673 Sq Ft
17 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
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Unit 0502price $2,325square feet 673availibility Now
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Unit 1102price $2,340square feet 673availibility Now
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Unit 1402price $2,370square feet 673availibility Now
A3
$2,415 – $2,570
1 Bed
1 Bath
751 Sq Ft
9 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
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Unit 0808price $2,415square feet 751availibility Now
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Unit 0608price $2,415square feet 751availibility Now
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Unit 0508price $2,415square feet 751availibility Now
B1
$3,790 – $3,990
2 Beds
2 Baths
1,137 Sq Ft
8 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
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Unit 2804price $3,790square feet 1,137availibility Now
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Unit 3004price $3,810square feet 1,137availibility Now
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Unit 3104price $3,920square feet 1,137availibility Now
B3
$4,490 – $4,525
2 Beds
2 Baths
1,173 Sq Ft
7 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
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Unit 0509price $4,490square feet 1,173availibility Now
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Unit 0609price $4,490square feet 1,173availibility Now
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Unit 0709price $4,490square feet 1,173availibility Now
B2
$4,500 – $5,350
2 Beds
2 Baths
1,257 Sq Ft
15 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
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Unit 0503price $4,500square feet 1,257availibility Now
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Unit 0603price $4,500square feet 1,257availibility Now
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Unit 0703price $4,500square feet 1,257availibility Now
C1
$7,830 – $7,880
3 Beds
2.5 Baths
1,924 Sq Ft
2 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
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Unit 3108price $7,830square feet 1,924availibility Now
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Unit 3608price $7,880square feet 1,924availibility May 24
C2
$8,895 – $9,470
3 Beds
2.5 Baths
1,732 Sq Ft
4 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
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Unit 4202price $8,895square feet 1,732availibility Now
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Unit 4302price $9,170square feet 1,732availibility Now
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Unit 4402price $9,270square feet 1,732availibility Now
C3
$9,170
3 Beds
2.5 Baths
1,680 Sq Ft
1 Available unit
Unit
Base Price
Sq Ft
Availability
Unit Details
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Unit 4301price $9,170square feet 1,680availibility Now
J3
$1,865 – $2,045
1 Bed
1 Bath
576 Sq Ft
12 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
-
Unit 2505price $1,905square feet 576availibility Now
-
Unit 3005price $1,955square feet 576availibility Now
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Unit 3105price $1,965square feet 576availibility Now
J1
$1,960 – $2,020
1 Bed
1 Bath
615 Sq Ft
4 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
-
Unit 3707price $2,000square feet 615availibility Now
-
Unit 3807price $2,010square feet 615availibility Now
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Unit 3907price $2,020square feet 615availibility Now
A2
$2,300 – $2,560
1 Bed
1 Bath
673 Sq Ft
10 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
-
Unit 0401price $2,300square feet 673availibility Now
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Unit 0501price $2,325square feet 673availibility Now
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Unit 0701price $2,325square feet 673availibility Now
A1
$2,325 – $2,600
1 Bed
1 Bath
673 Sq Ft
17 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
-
Unit 0502price $2,325square feet 673availibility Now
-
Unit 1102price $2,340square feet 673availibility Now
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Unit 1402price $2,370square feet 673availibility Now
A3
$2,415 – $2,570
1 Bed
1 Bath
751 Sq Ft
9 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
-
Unit 0808price $2,415square feet 751availibility Now
-
Unit 0608price $2,415square feet 751availibility Now
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Unit 0508price $2,415square feet 751availibility Now
B1
$3,790 – $3,990
2 Beds
2 Baths
1,137 Sq Ft
8 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
-
Unit 2804price $3,790square feet 1,137availibility Now
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Unit 3004price $3,810square feet 1,137availibility Now
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Unit 3104price $3,920square feet 1,137availibility Now
B3
$4,490 – $4,525
2 Beds
2 Baths
1,173 Sq Ft
7 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
-
Unit 0509price $4,490square feet 1,173availibility Now
-
Unit 0609price $4,490square feet 1,173availibility Now
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Unit 0709price $4,490square feet 1,173availibility Now
B2
$4,500 – $5,350
2 Beds
2 Baths
1,257 Sq Ft
15 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
-
Unit 0503price $4,500square feet 1,257availibility Now
-
Unit 0603price $4,500square feet 1,257availibility Now
-
Unit 0703price $4,500square feet 1,257availibility Now
C1
$7,830 – $7,880
3 Beds
2.5 Baths
1,924 Sq Ft
2 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
-
Unit 3108price $7,830square feet 1,924availibility Now
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Unit 3608price $7,880square feet 1,924availibility May 24
C2
$8,895 – $9,470
3 Beds
2.5 Baths
1,732 Sq Ft
4 Available units
Unit
Base Price
Sq Ft
Availability
Unit Details
-
Unit 4202price $8,895square feet 1,732availibility Now
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Unit 4302price $9,170square feet 1,732availibility Now
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Unit 4402price $9,270square feet 1,732availibility Now
C3
$9,170
3 Beds
2.5 Baths
1,680 Sq Ft
1 Available unit
Unit
Base Price
Sq Ft
Availability
Unit Details
-
Unit 4301price $9,170square feet 1,680availibility Now
* Price shown is base rent. Excludes user-selected optional fees and variable or usage-based fees and required charges due at or prior to move-in or at move-out.View Fees and Policies for details.
Price, availability, fees, and any applicable rent special are subject to change without notice.
* Square footage definitions vary. Displayed square footage is approximate.
Fees and Policies
The fees listed below are community-provided and may exclude utilities or add-ons. All payments are made directly to the property and are non-refundable unless otherwise specified.
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Dogs
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Dog FeeCharged per pet.$350
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Dog RentCharged per pet.$40 / mo
Restrictions:Rottweiler, Doberman Pinscher, Pit Bull Terrier | Staffordshire Terrier, Chow, Presa Canarios, Akita, Alaskan Malamutes, Wolf-Hybrid, or any mix thereof.Read More Read LessComments -
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Cats
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Cat FeeCharged per pet.$350
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Cat RentCharged per pet.$40 / mo
Restrictions:Comments -
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Electric Vehicle Parking
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Parking FeeCharged per vehicle.$295 / mo
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Parking
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Parking FeeCharged per vehicle.$215 / mo
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Tandem
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Parking FeeCharged per vehicle.$300 / mo
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Property Fee Disclaimer: Based on community-supplied data and independent market research. Subject to change without notice. May exclude fees for mandatory or optional services and usage-based utilities.
Details
Lease Options
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10 - 12 Month Leases
Property Information
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Built in 2024
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322 units/44 stories
Matterport 3D Tours
About The Couture
Gracing the Milwaukee Skyline with alluring glamour, The Couture is a catalytic part of the Lakefront Gateway Project coming soon. This 44-story skyscraper has been designed from the ground up to serve as a key thoroughfare connecting our lakefront and cultural amenities with our downtown. The project includes public plazas and parks, pedestrian bridges and a new lakefront stop for the proposed streetcar.
The Couture is an apartment community located in Milwaukee County and the 53202 ZIP Code. This area is served by the Milwaukee School District attendance zone.
Unique Features
- 10 Foot Ceilings
- 24/7 Fitness Center
- 24-hour Concierge with Key Fob Building Access
- 3rd Floor Resident Green Space
- Bark Park & Pet Washing Station
- Bike Parking & Storage
- Clubhouse & Lounge
- Custom Wood Cabinetry
- Eco-Friendly Transit Center
- Floor-to-Ceiling Windows - Select Units
- Four Dedicated High-Speed Residential Elevators
- Golf Simulator
- Junior 1-bedroom to 3-bedroom Layouts
- Kids Play Area
- LED Lighting
- Luxury Fixtures and Finishes
- Onsite Retail & Dining
- Outdoor Terrace with Swimming Pool and Kitchen
- Outdoor Terraces in Select Residences
- Private Poker Rooms
- Residences Ranging from 576 to 2,350 sq. ft.
- Underground Parking
- Unlimited Parking Spots Per Unit (Additional fee)
- Utility Package
- Washer & Dryer in-unit
Community Amenities
Pool
Fitness Center
Elevator
Concierge
- Concierge
- On-Site Retail
- Pet Washing Station
- Elevator
- Business Center
- Clubhouse
- Lounge
- Fitness Center
- Pool
- Playground
Apartment Features
Washer/Dryer
Dishwasher
Walk-In Closets
Microwave
- Washer/Dryer
- Dishwasher
- Disposal
- Stainless Steel Appliances
- Kitchen
- Microwave
- Refrigerator
- Quartz Countertops
- Walk-In Closets
- Floor to Ceiling Windows
909 E Michigan St,
Milwaukee,
WI
53202
Nestled between the Milwaukee River and Milwaukee Bay, Juneau Town is one of Milwaukee's oldest neighborhoods. Juneau Town has transformed into the city's central hub for entertainment and culture. Located on the eastern side of the downtown area, this vibrant urban neighborhood has affordable to upscale apartments, townhomes, and condos available for rent. While living in Juneau Town you’ll be surrounded by art studios and galleries, theaters, museums, world-class eateries, bars, and more. Juneau Town also houses the Milwaukee School of Engineering and is convenient to several other colleges including Marquette University, making it a great option for students and faculty. During the summer months, lively festivals and events abound in Juneau Town’s lush urban greenspaces like Cathedral Square Park and nearby Veterans Park, which offers stellar waterfront views.
Learn more about living in Juneau Town
Average Prices by Area
Compare neighborhood and city base rent averages by bedroom.
| Juneau Town | Milwaukee, WI | |
|---|---|---|
| Studio | $1,109 | $1,003 |
| 1 Bedroom | $1,684 | $1,194 |
| 2 Bedrooms | $2,650 | $1,512 |
| 3 Bedrooms | $6,744 | $2,014 |
Amenities
- Concierge
- On-Site Retail
- Pet Washing Station
- Elevator
- Business Center
- Clubhouse
- Lounge
- Fitness Center
- Pool
- Playground
- 10 Foot Ceilings
- 24/7 Fitness Center
- 24-hour Concierge with Key Fob Building Access
- 3rd Floor Resident Green Space
- Bark Park & Pet Washing Station
- Bike Parking & Storage
- Clubhouse & Lounge
- Custom Wood Cabinetry
- Eco-Friendly Transit Center
- Floor-to-Ceiling Windows - Select Units
- Four Dedicated High-Speed Residential Elevators
- Golf Simulator
- Junior 1-bedroom to 3-bedroom Layouts
- Kids Play Area
- LED Lighting
- Luxury Fixtures and Finishes
- Onsite Retail & Dining
- Outdoor Terrace with Swimming Pool and Kitchen
- Outdoor Terraces in Select Residences
- Private Poker Rooms
- Residences Ranging from 576 to 2,350 sq. ft.
- Underground Parking
- Unlimited Parking Spots Per Unit (Additional fee)
- Utility Package
- Washer & Dryer in-unit
- Washer/Dryer
- Dishwasher
- Disposal
- Stainless Steel Appliances
- Kitchen
- Microwave
- Refrigerator
- Quartz Countertops
- Walk-In Closets
- Floor to Ceiling Windows
Expenses
Recurring
Unassigned Electric Vehicle Parking Parking
$295
Assigned Other Parking
$215
Unassigned Tandem Parking
$300
Cat Rent
$40
Dog Rent
$40
One-Time
Cat Fee
$350
Dog Fee
$350
Office Hours
414-250-0840
| Monday | 10am - 5pm |
|---|---|
| Tuesday | 10am - 5pm |
| Wednesday | 10am - 5pm |
| Thursday | 10am - 5pm |
| Friday | 10am - 5pm |
| Saturday | 10am - 5pm |
| Sunday | 10am - 2pm |
Education
| Colleges & Universities | Distance | ||
|---|---|---|---|
| Colleges & Universities | Distance | ||
| Walk: | 15 min | 0.8 mi | |
| Drive: | 4 min | 1.6 mi | |
| Drive: | 5 min | 1.8 mi | |
| Drive: | 10 min | 3.4 mi |
The Couture is within 15 minutes or 0.8 mile from Milwaukee Sch. of Engineering. It is also near Milwaukee Tech., Downtown and Marquette University.
Schools
Public Elementary & Middle School
Grades PK-8
615 Students
Nearby
Public High School
Grades 9-12
171 Students
Nearby
Private Elementary & Middle School
Grades PK-8
225 Students
Nearby
Private High School
Grades 9-12
193 Students
Nearby
School data provided by
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
Data provided by GreatSchools.org © 2026. All rights reserved.
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
Data provided by GreatSchools.org © 2026. All rights reserved.
Getting Around
What do Walkability, Transit, Drivability, and Bikeability mean?
Walkability measures the walking distance to day-to-day needs.
Transit measures access to public transportation.
Drivability measures congestion, parking availability, and access to major roads.
Bikeability measures the suitability for cycling.
How It Works
Moderately Walkable
Walkability
60
/ 100
Some Public Transit
Transit
50
/ 100
Exceptionally Drivable
Drivability
100
/ 100
Very Bikeable
Bikeability
80
/ 100
Scores provided by
What do Walkability, Transit, Drivability, and Bikeability mean?
Walkability measures the walking distance to day-to-day needs.
Transit measures access to public transportation.
Drivability measures congestion, parking availability, and access to major roads.
Bikeability measures the suitability for cycling.
How It Works
Active
Soundscore™
70
/ 100
Traffic
BusyAirport
CalmBusinesses
CalmScores provided by
HowLoud What is a Sound Score Rating? A Sound Score Rating aggregates noise caused by vehicle traffic, airplane traffic and local sources. How It WorksThe Couture Photos
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1BR, 1BA - 673SF
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Models
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1 Bedroom
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1 Bedroom
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1 Bedroom
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1 Bedroom
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1 Bedroom
Nearby Apartments
Within 50 Miles of The Couture
-
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$1,600 - $3,900
1-3 Br 1.0 mi
-
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$1,386 - $2,895
1-3 Br 6.4 mi
-
Emerald Row Apartments
7971 S 6th St
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$1,500 - $3,100
1-3 Br 9.6 mi
-
Parterre at Emerald Row
8001 S 6th St
Oak Creek, WI 53154
$1,415 - $3,249
1-3 Br 9.6 mi
Does The Couture have in-unit laundry?
The Couture has units with in‑unit washers and dryers, making laundry day simple for residents.
What utilities are included in rent at The Couture?
Utilities are not included in rent. Residents should plan to set up and pay for all services separately.
Is parking available at The Couture?
Parking is available at The Couture. Fees may apply depending on the type of parking offered. Contact this property for details.
Which floor plans are available, and what are the price ranges?
The Couture has one to three-bedrooms with rent ranges from $1,865/mo. to $9,470/mo.
Is The Couture pet-friendly?
Yes, The Couture welcomes pets. Breed restrictions, weight limits, and additional fees may apply. View this property's pet policy.
How much income do I need to rent at The Couture?
A good rule of thumb is to spend no more than 30% of your gross income on rent. Based on the lowest available rent of $1,865 for a one-bedroom, you would need to earn about $74,600 per year to qualify. Want to double-check your budget? Calculate how much rent you can afford with our Rent Affordability Calculator.
Does The Couture have move-in specials?
The Couture is offering Specials for eligible applicants, with rental rates starting at $1,865.
Does The Couture offer Matterport 3D tours?
Yes! The Couture offers 4 Matterport 3D Tours. Explore different floor plans and see unit level details, all without leaving home.
What Are Walk Score®, Transit Score®, and Bike Score® Ratings?
Walk Score® measures the walkability of any address. Transit Score® measures access to public transit. Bike Score® measures the bikeability of any address.
What is a Sound Score Rating?
A Sound Score Rating aggregates noise caused by vehicle traffic, airplane traffic and local sources.
909 E Michigan St
Milwaukee, WI 53202