Platteville maintains a small-town atmosphere despite being one of the largest and fastest growing cities in southwestern Wisconsin. Platteville exudes an old-world charm throughout its historic downtown district, brimming with eclectic shops and restaurants in rows of quaint, brick buildings. Platteville celebrates its agricultural roots with special events like the Dairy Days Festival, the Fall Harvest Dinner, and A Day on the Farm, which also foster a strong sense of community.

Located in the Driftless Region, Platteville is untouched by glaciers and distinctive for its limestone bluffs, valleys, and rolling hills. Fifteen city parks and more than 200 acres of open space provide abundant options for a variety of outdoor activities, including hiking, biking, fishing, and more.

Platteville is also home to the University of Wisconsin Platteville, the fastest growing school in the UW system.