Gulf Cove Apartments LLC
1650 W Highway 98,
Mary Esther, FL 32569
$1,275
2 Beds
Rental Market Trends in Mary Esther, FL
What is the average rent in Mary Esther, FL?
$2,010/month
Average Rent
703 Sq Ft
Average Apartment Size
+8.8%
Increase in the Last Year
As of November 2025, the average rent in Mary Esther, FL is $2,010 per month. This is 23% higher than the national average rent price of $1,631/month, making Mary Esther one of the most expensive cities in the US. When you rent an apartment in Mary Esther, you can expect to pay about per month for a studio, $2,010 for a one-bedroom apartment, and around $1,758 for a two-bedroom apartment. If you opt for a three-bedroom rental, you could pay $2,230 or more.
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How much has average rent changed in Mary Esther, FL?
In the past year, rent has increased by 8.8%, which averages out to $178 more per month.
Market Trends Over Time
The chart below compares average rent prices to the previous year during the same time period.
Last Updated November 2025
Legend
2024
2025
Rent by Neighborhood
Last Updated Today
What are the most affordable neighborhoods in Mary Esther?
Based on current rent prices, Downtown Mary Esther and Mary Esther Manor" are the most affordable neighborhoods in Mary Esther.
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What are the most expensive neighborhoods in Mary Esther?
Based on current rent prices, Mary Esther Manor and Downtown Mary Esther" are the most expensive neighborhoods in Mary Esther.
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Which Mary Esther neighborhoods have the most rentals available?
The neighborhoods in Mary Esther with the most apartments available are Downtown Mary Esther and Mary Esther Manor" .
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What salary do I need to live comfortably in Mary Esther, FL?
Because the average rent in Mary Esther is $2,010, you’ll want to make about $6,700 per month or $80,400 per year. The general guideline is to pay no more than 30 percent of your monthly income on rent. However, you’ll want to consider additional factors, such as your monthly bills and other expenses. Use our rent affordability calculator to help determine how much to budget for rent.
How does Mary Esther, FL compare to other nearby cities and neighborhoods?
Use the tool below to compare Mary Esther, FL to other nearby cities and neighborhoods. The Apartments.com neighborhood guides provide you with insight into the area’s transportation, things to do, and more.
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Nearby City Rent Trends
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Methodology
† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.
Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.
Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in November 2025.
* Percentages may not total 100 due to rounding.