Median Age
35 Years
Largest Age Group
20-29 Years
Approximately 17% of Residents
Under 20
26%
Over 65
16%
Avg Rent
$817
Population
100,452
Renter Mix
44% Rent
Wichita Falls combines small-town hospitality with city conveniences, making it an appealing choice for renters. Lucy Park, a 170-acre green space, serves as the city's centerpiece with paved walking trails, a swimming pool, and the city's distinctive man-made waterfall – a scenic recreation of the original falls that gave the city its name. The park system includes an off-leash dog park and various recreational facilities throughout the community. Midwestern State University and Sheppard Air Force Base anchor the city, contributing to its dynamic community.
Housing options in Wichita Falls remain relatively affordable compared to larger Texas cities, with average rents ranging from $633 for studios to $1,372 for four-bedroom homes. Recent trends show modest annual increases, with most unit types experiencing slight upticks between 0.6% and 2.4%. Established neighborhoods near the university district and around Sikes Senter Mall offer both historic homes and newer developments. The historic Newby-McMahon Building, affectionately known as the "world's littlest skyscraper," stands as an architectural curiosity from the city's past. The community hosts the Hotter'N Hell Hundred, the largest single-day century bicycle ride in the United States, highlighting the area's active outdoor culture.
The Wichita Falls waterfall
Ducks on the pond at Lucy Park
A peaceful walking path
Walkway in Lucy Park
Median Household Income
$52,760
Average: $74,304
Education
21,021
Residents Have a Degree
Job Market
45,706
Workers Employed
Median Age
35 Years
Largest Age Group
20-29 Years
Approximately 17% of Residents
Under 20
26%
Over 65
16%
Housing Distribution
Wichita Falls has more homeowners than renters.
Education Distribution
Review this city's overall education levels.
As of April 2026, the average apartment rent in Wichita Falls, TX is $651 for a studio, $812 for one bedroom, $977 for two bedrooms, and $1,069 for three bedrooms. Apartment rent in Wichita Falls has increased by 2.2% in the past year.
The cost of living in Wichita Falls, TX is 10.1% lower than the national average. Generally, housing in Wichita Falls is 34.6% less expensive than the national average, with rent falling between $651 - $1,069. You can expect to pay 3.0% less for groceries, 2.8% more for utilities, and 14.3% less for transportation.
Compare Cities
Explore how walkable, bikeable, drivable, and transit-friendly Wichita Falls, TX is for everyday living.
Somewhat Walkable
Walkability
Exceptionally Drivable
Drivability
Very Bikeable
Bikeability
Public
Grades PK-5
548 Students
West Foundation Elementary School
Public
Grades PK-5
421 Students
Sheppard Afb Elementary School
Public
Grades PK-5
350 Students
John G Tower Elementary School
Public
Grades PK-5
464 Students
Public
Grades PK-5
415 Students
Public
Grades 6-8
1,106 Students
Public
Grades 6-8
1,017 Students
Public
Grades 6-12
627 Students
Public
Grades 6-12
1,309 Students
Public
Grades 6-8
533 Students
Public
Grades 9-12
1,589 Students
Public
Grades 6-12
627 Students
Premier High School - Wichita Falls
Public
Grades 9-12
111 Students
Public
Grades 9-12
790 Students
Public
Grades 9-12
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process.
View GreatSchools Rating Methodology
Data provided by
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† Our analysis of utilities, groceries, transportation, healthcare, home prices, and other goods and services is sourced from the Cost of Living Index, a respected benchmark published by the Council for Community and Economic Research (C2ER) that provides a thorough overview of living expenses across different regions.
Rent data is provided by CoStar Group’s Market Trend reports. As the industry leader in commercial real estate information, analytics, and news, CoStar conducts extensive research to produce and maintain a comprehensive database of commercial real estate information. We combine this data with public record to provide the most up-to-date rental information available.
Consumer goods, services, and home prices are sourced from the Cost of Living Index published by the Council for Community and Economic Research (C2ER). The data on this page is updated quarterly. It was last published in February 2026.
Demographic information comes from Neustar and combines detailed address data with U.S. Census and American Community Survey statistics to produce reliable local estimates.