Prospective Renters

A recent Apartments.com survey of nearly 27,000 renters reveals the preferences and strategies driving the rental search in 2026.

Could you be driving prospects away before they even submit a lead? Here are eight renter deal-breakers to look out for. These red flags can make renters cross your property off their list.

What are renters looking for? A new survey from Apartments.com reveals seven top takeaways for multifamily owners and operators.

Which are the amenities renters can’t live without? These 10 features topped the list, according to the latest survey looking at renters’ must-haves.

This summer, renters are on the move. A new survey reveals the top motivations and obstacles in their rental search.

How do renters 55 and older differ from their younger counterparts? Here’s what you need to know about these renters — who they are, what they’re looking for, and what they want to see from properties like yours.

From booking a property tour to submitting their application, renters choose digital options throughout the search process. Explore the latest renter data and what your team can do to streamline the leasing process.

What do your prospective residents want in their next place? A new survey highlights renters’ top motivators and deal-breakers.

Get a glimpse of how renters are searching on Apartments.com. Explore the top search trends from the third quarter of 2024.

How are renters choosing their next place? A recent survey from Apartments.com offers a spotlight on renters’ priorities and motivations.

A new survey reveals that younger renters are more online, more budget-conscious, and more likely to cohabitate. Explore what sets this renter population apart from previous generations.

What do renters want in their next home? Get the latest insights from a Q2 Apartments.com survey of 30,000 renters. From search tools to amenities, renters told us how they’re looking for an apartment and what factors would make them choose your community.