Latest Resources

Nearly 40 percent of renters are willing to sign a lease at a property sight unseen, according to Apartments.com research. This was one of several key insights shared in a recent marketing panel at the 2023 Apartment Innovation and Marketing (AIM) Conference.

This summer, bring in more renters by showcasing your outdoor amenities. Help your community's outdoor spaces shine with these tips for skillful staging.

What does it take to create a successful property management company? Industry veteran Laurie Lyons shares her tips and stories in a new conversation from Minutes with Marcia B.

When it comes to finding an apartment, renters are looking for more than your model unit. Find out why unit-specific information matters and which features renters are looking for.

Looking to draw in student renters to your apartment community? From flexible leasing policies to college-friendly amenities, these strategies can help ensure local students choose you.

The oldest of Generation Z are in their 20s. Here’s how you can adjust your marketing strategy to meet the demands of these new renters.

Apartments.com has been driving quality leads to your listings. Here’s a look at some of the highlights from 2023 so far.

Want to get more engagement on Instagram? Kick your Instagram reels up a notch with these quick tips from our in-house social media expert Erica Byrum.

How has the approach to multifamily marketing transformed over the years? Marcia Bollinger chats with Jamie Gorski, chief experience officer of GID-Windsor Communities, about envisioning customer needs, adapting for rapid change, and elevating the voices of onsite teams. Check out the latest episode of Minutes with Marcia B.

Marcia Bollinger chats with LuAnne Acton Ross, EVP of Asset Living, about her experiences in the multifamily industry, the importance of female mentorship and the best advice she’s received. Check out the first episode of the new series Minutes with Marcia B.