Digital Marketing

A sense of community, local neighborhood partnerships, work-from-home accommodations, touchless service, and resident convenience are the top factors resonating with renters as the country emerges from the COVID-19 pandemic.

Marketers must make spokesperson the face of the brand, make sure there’s commitment and measure the results.

How should you approach advertising during a tough economic climate? Check out these 10 tips for marketing during a recession.

Apartments.com held its first Virtual Summer Showcase June 18-19, featuring digital media and marketing presentations from a rockstar lineup of industry experts.

Apartments.com held its first Virtual Summer Showcase June 18-19, featuring digital media and marketing presentations from a rockstar lineup of industry experts.

Just for fun, industry is finding these 15-second videos something it can embrace.

Guide your prospective new resident through these simple steps to experience a virtual tour of your community:

How can you stay connected and engaged with prospective renters and current residents during social distancing? Here are some tips.

How are you evaluating your advertising investment? As a seasoned marketer, it's wise to analyze your ad placement against several metrics to determine which source is truly converting that exposure to potential residents. These six questions should help you frame your evaluation and meet, if not, surpass your investment goals.