Digital Marketing | Apartments.com

Learn advertising tips and social media best practices.

Online reviews

November 8, 2023

How to Respond to Online Reviews: Do’s and Don’ts

Did you know that actively monitoring and replying to your online reviews can improve your reputation and boost consumer trust? With these tips, you’ll have a clear strategy for responding, whether reviews are positive or negative.

Woman reads email on a laptop

September 29, 2023

7 Tips to Improve Your Renter Email Communications

When you’re emailing prospective renters, apply these best practices for clear and effective communication.

Man submits a review on his smartphone

Your Guide to Better Reviews and Ratings

Your community’s reviews and ratings are an essential part of your online reputation. Join Erica Byrum, Apartments.com assistant vice president of social media, in this on-demand webinar. You'll learn exactly why online reviews matter, what you can do to improve your ratings, and how to handle negative reviews.

Building with "Now Leasing" banner

September 21, 2023

7 Tips for Completing a Successful Lease-Up

Lease-ups are among the most challenging tasks in property management. But with the right plan and tools, you can turn an empty building in a thriving community. Here’s how to make your next lease-up a success.

Woman smiles into her smartphone

September 14, 2023

Influencer Marketing: Your Questions Answered

Curious about influencer marketing? Social media expert Erica Byrum answers the top questions about this advertising strategy.

Social media user surrounded by likes and comments

September 8, 2023

The Social Media Landscape: What You Need to Know

What are the latest social media options for multifamily marketers? With this guide, you’ll get an overview of today’s top players.

Smartphone users submits a five-star rating

August 23, 2023

Why Online Reviews Are Essential for Your Community

Renters rely on online reviews when narrowing down their apartment search. Here’s why your online reputation matters and what you can do to improve your community’s reviews.

How to optimize for search

August 18, 2023

3 Steps to Optimize Your Community for Search

Make sure your community’s social media profiles get more traffic from search engines like Google with these tips from Apartments.com expert Erica Byrum.

Senior couple tours an apartment with a leasing agent

How to Advertise Your Apartments to Baby Boomers

Does your marketing strategy include baby boomers? This key segment of the renter population is growing and willing to spend. Learn what older renters are looking for and how your advertising can address their needs.

Renters watch Brad Bellflower ad on TV

More Exposure to More Renters: Q2 Highlights from Apartments.com

Apartments.com has been driving quality leads to your listings, with more brand awareness than ever. Here’s a look at some of the highlights from the second quarter of 2023.

Person takes photo of dog with smartphone

7 Things to Instagram at Your Community

Are you posting these multifamily essentials on your Instagram channel? Show off your community with these easy-to-shoot pictures and videos.

Leasing agent offers a couple a tour of an available apartment

How to Make Renters Fall in Love with Your Communities

Join Apartments.com’s Chris Hood for an on-demand webinar for a peek at the latest renter survey results: who’s renting and why, what matters to them, and what you can do to turn them into residents. This session was originally presented at the Apartmentology Learning Lounge.

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