Advertising Best Practices

Is your property listing raising red flags for renters? Avoid these common mistakes to inspire more trust and confidence.

From booking a property tour to submitting their application, renters choose digital options throughout the search process. Explore the latest renter data and what your team can do to streamline the leasing process.

Your property description is a key element of your online listing. But not all descriptions are equally successful. Here’s how to write a property description that will attract and convert more renters.

With the end of the year on the way, what does your marketing plan for 2025 look like? Here’s why getting started on your advertising strategy is essential.

As a leasing agent or property manager, you know that an effective advertising strategy is essential in filling your occupancies. Here’s how to make the case after a change of management.

Want to get higher quality leads from your listings? With these steps, you can boost the effectiveness of your advertising efforts.

When renters are scrolling by instead of driving by, what can you do to boost the digital curb appeal of your properties?

Combining features of traditional multifamily with those of single-family housing, growth in the build-to-rent sector has skyrocketed in recent years. What’s behind this meteoric rise, and what can you do to best position your available units to renters?

The days of “call for rent” are over. Here’s why price transparency matters to renters — and how it can help you attract better leads.

Does your marketing strategy include baby boomers? This key segment of the renter population is growing and willing to spend. Learn what older renters are looking for and how your advertising can address their needs.

When it comes to finding an apartment, renters are looking for more than your model unit. Find out why unit-specific information matters and which features renters are looking for.

Looking to draw in student renters to your apartment community? From flexible leasing policies to college-friendly amenities, these strategies can help ensure local students choose you.