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See what your PMS has never been able to show you
Lease attribution is one of the most relied-upon numbers in multifamily marketing, and the least verified. Budgets get decided on a story the data can only partly tell. We’ve engaged Hyly.AI, an independent measurement partner, to analyze attribution for 100 participating PMC portfolios at no cost to you. Take the challenge today and discover once and for all which channels are your strongest leasing drivers.
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What one Hyly.AI study already revealed
Advenir Azora’s CRM was missing two-thirds of the impact
Advenir Azora engaged Hyly.AI to independently track renters across the full journey and get a complete picture of what actually contributes to their leases. The study found Apartments.com's role had been underreported — 57 percent more leases attributed to Apartments.com, at a 36 percent lower cost per lease, than the PMS credited.
