The Millennial

Perched on the bank of the Mississippi River on the western edge of Wisconsin, the city of La Crosse combines Midwestern charm, historic style, and a youthful energy to create a totally unique living experience. Relatively secluded from other communities of its size, the city serves as a regional hub for tech, healthcare, and academia. La Crosse is known as one of Wisconsin’s major college towns, with the University of Wisconsin – La Crosse being the biggest of three higher-learning institutions that give the city a distinctive atmosphere.

The thriving Downtown district near the waterfront features several square blocks of vintage storefronts housing an eclectic mix of shopping, dining, nightlife, and entertainment options for every taste. The river offers endless opportunities for spending quality time outdoors, from boating and fishing to exploring the nature preserves along its banks.