The East Village has been a center of cultural impact since the days when its buildings were flanked by dirt roads. East Village sits with Gramercy Park and Stuyvesant Town to the north, Greenwich Village to the west and the Lower East Side to the south. This vibrant neighborhood finds its place in New York City as a central location for the arts, known for its resident artists, dive bars and hipster cool. The neighborhood's flavor developed in the 1960s, thanks to the low cost of rent and the presence of the Beatniks, who began moving there during the 1950s. It remains a bastion of counterculture, credited as the birthplace and home of a range of cultural and artistic movements, including Punk Rock and Pop Art.