Tools and Resources
Apartments.com is dedicated to being your advertising partner and ensuring that you maximize your return-on-investment. With a team of dedicated professionals and innovative tools, Apartments.com strives to deliver you the most effective online advertising experience.
 Apartments.com University
Apartments.com University will help you and your staff capitalize on the vast amount of highly motivated and targeted traffic that comes from all Internet advertising sources. This FREE training session will teach you how to transform leads into revenue and maximize your ROI.
- Understand Internet leads and how to close them effectively
- Discover best practices for responding to online leads via telephone and email
- Learn effective follow-up techniques
- Calculate your cost-per-lease and return-on-investment (ROI)
- Track and evaluate your online marketing activities
- Utilize your Internet partnerships to increase exposure and revenue
 Property Updater
Property Updater lets you constantly update information on your Apartments.com ad(s) to give prospects the most accurate representation of your community. This FREE tool is available 24/7 and changes generally go live to your ad within one hour. For more information go to Updating Your Ad within this Advertiser Production Guide
 Online Reporting
Online Reporting from Apartments.com puts your lead data a click away. This tool makes it easy for you to access lead data, run reports and export data in a variety of formats.
With Online Reporting You Get:
- Secure online access to lead data 24 hours a day, 7 days a week
- Ability to view complete lead details as well as traffic and performance summaries
- Unlimited number of management company or property users
- Functionality to generate reports by date range and lead type
- Multiple export formats (PDF, Excel, CSV, XML) to create user-friendly reports
 PropShop
On average 49% of leads sent from online advertising sources never receive follow-up. PropShop, our FREE secret shopping feature allows you to simultaneously send anonymous email leads to the multiple properties in your management company that currently advertise with Apartments.com
This self-service tool can be accessed 24/ to help you determine whether your leads receive:
- Timely feedback
- A complete and accurate response
- A response that is free of graphic and spelling errors
Photography & Ad Production
It’s all about effective ads. Apartments.com offers professional photography and an ad production team that works with you every step of the way to ensure total satisfaction with your Apartments.com ad.
Our photography and ad production includes:
- Professional photo shoot with degreed photographer and state-of-the-art photography equipment
- On-site consultation with photographer to select images that best represent your community
- Experienced design team to ensure quick-turnaround of your ad upon receipt of all photos, images and community information
- Graphic enrichment to correct minor issues present at the time of your photo shoot such as weather related issues, seasonal changes or temporary decorations
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