Marketing & Distribution

The Name Says It All
Network of Solid Media Partners
Promotional Power of Local Newspapers
Powerful Online Distribution
National Media Exposure

The Name Says It All.

• Apartments.com is an easy, intuitive URL for
• One-third of traffic to the Aparments.com site comes from name recognition renters to remember and understand

Network of Solid Media Partners

• Apartments.com is the only Internet listing service backed by five of the nation’s leading media companies – Belo Corporation, Gannett Co., Inc, The McClatchy Company, Tribune Company and Washington Post Company
  
• Apartments.com is the exclusive apartment content provider for more than 170 affiliates, representing local newspaper, television and community Web sites in 36 of the top 50 markets
  
• Online newspaper sites attract more visitors than any other local site in 60% of the top markets*
  *The Media Audit

Promotional Power of Local Newspapers

• More than $50 million in annual newspaper advertising drives traffic to Apartments.com
• Minimum print commitment per affiliated newspaper per week
• Sunday circulation of affiliated newspapers is more than 25 million
• Additional exposure throughout affiliate newspaper Web sites

Powerful Online Distribution

• Search engine marketing specifically targeting renters on the Internet’s most popular search engines – Google, Yahoo!, MSN, AOL and Ask Jeeves
• Search engine optimization to secure prominent natural listing placement for more than 200,000 keywords

National Media Exposure

Apartments.com contests and publicity efforts have appeared throughout the nation’s top media outlets including:

• Today Show
• Dr. Phil
• Fox News
• Bloomberg Radio!
• And More