Apartments.com Partners with The Salt Lake Tribune and Deseret Morning News to Service Local Salt Lake City Rental Market



  CHICAGO, 8/14/03 - Apartments.com, a leading online real estate rental site, announced today that it has partnered with The Salt Lake Tribune and Deseret Morning News to provide online apartment listings for www.sltrib.com and www.deseretnews.com. The Salt Lake Tribune is Utah's largest statewide newspaper, with a Sunday circulation of 158,000 and the Deseret Morning News has a Sunday circulation of 74,000. The two papers function under a joint operating agreement with the Newspaper Agency Corporation. Apartments.com, a division of Classified Ventures, LLC, welcomes these publications to its growing network of local distribution sites, which includes more than 170 television and newspaper Web sites across the country.

In 2000, the U.S. Census Bureau determined that Salt Lake County is home to more than 91,000 renter-occupied units. According to the "Most Wired Cities in America" list published by Yahoo! Internet Life in 2002, Salt Lake City was the sixth most wired city in the nation, making a strong drive from the twenty-third position in the year previous. Moreover, The Salt Lake Tribune and Deseret Morning News Web sites reach more than 500,000 people per month. These active Salt Lake City Internet users are now able to access the local, highly visual Apartments.com listings from The Salt Lake Tribune and Deseret Morning News through the national Apartments.com Web site (www.apartments.com), by clicking through the Apartments and Real Estate sections of www.sltrib.com or www.deseretnews.com, or by clicking the "Apartments.com" link on either newspaper's homepage.

In support of this partnership, The Salt Lake Tribune and Deseret Morning News will publish Apartments.com ads in their papers as well as online banners on their Web sites, pointing apartment hunters to the online listings. Salt Lake City renters will find a robust inventory of rental units in their area in addition to the nearly three million national Apartments.com listings. Comprehensive moving and relocation information will also be available, giving users a resource-rich Apartments.com experience.

About Apartments.com
Apartments.com is a leading national online apartment resource distinguished by its personalized searches, highly visual ads and affiliation with the local newspaper and television station Web sites of more than 170 affiliates across the country, including the Chicago Tribune (www.chicagotribune.com), The Washington Post (www.washingtonpost.com), Los Angeles Times (www.latimes.com) and Miami Herald (www.miami.com). Apartments.com, a division of Chicago-based Classified Ventures, LLC, delivers highly qualified, ready-to-rent prospects to its nearly 11,000 trade customers, which increases closure rates and decreases the average cost of leasing an apartment. Classified Ventures' investor owners are: Belo Corp., Gannett Co., Inc., Knight Ridder, The McClatchy Company, Tribune Company and The Washington Post Company.

About Newspaper Agency Corporation
The Newspaper Agency Corporation was formed in 1952 to merge the advertising, printing, circulation and business functions of the two Salt Lake newspapers. The Salt Lake Tribune and Deseret Morning News are the dominant newspaper advertising media in the Salt Lake market area, reaching 61.0 percent of adults on weekdays and 56.5 percent on weekends. The Salt Lake Tribune and Deseret Morning News online Web sites reach 27.6 percent of adults weekly (The Media Audit 2003). It is estimated that more than 245,000 locals consider the print and online editions of the papers their preferred advertising source when looking for a new or existing home.