Launches RSS Feed for Rental Listings
Industry leader is the first ILS to provide an RSS data feed to consumers

  CHICAGO, July 14, 2005 - - Online rental resource announced today that it has launched the industry's first RSS feed. By subscribing to the RSS feature, consumers will receive up-to-date, location-specific listings in an automatic feed to the destination of their choice.

" is proud to be the first Internet Listing Service to provide RSS functionality to its users," said Tim Fagan, senior vice-president and general manager of "Not only does the RSS feed enhance the user experience, it also provides further distribution of our listings to bring more leads to advertisers and heighten the position as a leader in the online rentals category."

To activate an RSS feed on, users must have an RSS aggregator, for example - My Yahoo!, to receive the data feed and make the information readable. Users can start their customized RSS feed by selecting the "Subscribe to get results via RSS" link on "Search Results" pages and by pasting the RSS link into their RSS aggregator. The RSS feature will allow users to easily access depth and breadth of rental advertisements including managed properties, newspaper classifieds and for-rent-by-owner listings. continues to explore emerging technology to offer its users innovative products and features. In an effort to provide the most user-friendly, progressive products and features, welcomes feedback to

What is RSS?

RSS stands for "Really Simple Syndication." It is a text-based file format (often labeled on Web sites with an orange box icon and the text "XML" or "RSS") that simply contains a list of items. Web sites can use this feed format as a vehicle to send users a regular stream of the site's content. This enables users to receive the information they desire on a daily basis. RSS is currently most commonly used with newspaper and other news-oriented Web sites to send headlines to consumers' custom home pages.

About is the most visited national online apartment resource distinguished by more than two million rental listings from managed properties, newspaper classifieds and for-rent-by-owner units. Its personalized searches, highly visual ads featuring 360-degree virtual tours and professional photography, and comprehensive community listings, make it possible for in-market renters to access rental inventory from across town or across the country and make informed decisions quickly. The site's foundation of solid partnerships with the local newspaper and television station Web sites of more than 170 affiliates across the country includes the Chicago Tribune (, The Washington Post ( and the Los Angeles Times (, a division of Chicago-based Classified Ventures, LLC, delivers highly qualified, ready-to-rent prospects to more than 13,500 trade customers, which increases closure rates and decreases the average cost of leasing an apartment. is the 2005 Webby Awards People's Voice winner, a tremendous honor that indicates the highest level of loyalty and commitment from its visitor base.