Apartments.com Sending Record Number of Leads to Advertisers
Low cost-per-lease advertising solution providing optimized ROI


  CHICAGO, April 29, 2005 - - Online rental resource Apartments.com announced today that on average seventy-nine percent more leads are being sent to advertising properties this year than in 2004 and the figure continues to grow. Demonstrating its position as an industry leader, Apartments.com has exceeded its all-time record with more than five hundred thousand leads being sent to advertisers in March and a projected number over six hundred thousand per month expected for the peak rental season, April through June. With a newly launched redesign of the Apartments.com home page, an increase in marketing spend and better advertiser response to leads, Apartments.com expects the positive trend to continue throughout 2005.

"Simpson Property Group is pleased with the number of qualified leads Apartments.com sends to our communities. We currently have fifty-one properties that advertise on Apartments.com which have enjoyed a significant increase in leads when comparing the same time period in 2005 to 2004," said Christina Steeg, senior vice president of marketing and training, Simpson Property Group. "It's the return-on-investment and service that Simpson Property Group values in an ongoing partnership with Apartments.com resulting in qualified leads and a cost-effective cost-per-lease."

Apartments.com cites many factors that have contributed to recent escalation of leads, conversions and visitors:
  • Increased search engine marketing driving more visitors to the site. Apartments.com consistently achieves the number one natural listing on major search engines for the most commonly searched keyword, "apartments"
  • Redesigned home page that emphasizes the Apartments.com search functionality and clearly communicates site offerings to visitors
  • More than $50 million in annual print advertising exposure via 170 newspapers throughout the country with a combined Sunday circulation of more than 24 million
  • Increased in-market sales and support staff that now includes more than 90 dedicated local representatives to provide superior service and consulting to customers and prospects
  • Addition of new properties to the site that provide Apartments.com visitors with a larger selection of local communities from which to find the right combination of location, rent range and amenities
"We could not be more pleased with the value Apartments.com is providing both consumers and advertisers," said senior vice president and general manager Tim Fagan. "We are committed to offering a reliable and proven product with the support of significant promotion and exceptional people - all of which is culminating in meaningful performance."

About Apartments.com
Apartments.com is a leading national online apartment resource distinguished by its personalized searches, highly visual ads featuring 360-degree virtual tours and professional photography, and comprehensive community listings, which make it possible for in-market renters to access rental inventory from across town or across the country and make informed decisions quickly. The site's foundation of solid partnerships with the local newspaper and television station Web sites of more than 170 affiliates across the country includes the Chicago Tribune (www.chicagotribune.com), The Washington Post (www.washingtonpost.com) and the Los Angeles Times (www.latimes.com). Apartments.com, a division of Chicago-based Classified Ventures, LLC, delivers highly qualified, ready-to-rent prospects to more than 12,000 trade customers, which increases closure rates and decreases the average cost of leasing an apartment.

About Simpson Property Group
Simpson Property Group (SPG) is a wholly owned subsidiary of Simpson Housing Limited Partnership (SHLP). Headquartered in Denver, Colorado, SPG is a fully integrated real estate firm providing services in multifamily and commercial property management, development and construction.

Established in 1948, SHLP builds and operates high quality, residential communities throughout the United States. As one of the largest privately held residential developers and managers in the nation, it operates communities in Arizona, California, Colorado, Georgia, Kentucky, New Mexico, New York, North Carolina, Oregon, South Carolina, Texas, Virginia, Washington, and continues to expand throughout the US.