Tips on How to Promote Your Community’s Unique Features
with Premier Community Listings

You’ve purchased a Premier Community Listing ad from Apartments.com and now you need a little help coming up with the customizable key points that will help generate even more leads for your community!

Here are some tips…

• Avoid using long, general descriptions to describe your community. Instead use clear, concise, specific descriptions.
  
  
• Avoid using generalities such as “Welcome to your new home” or “This community offers many special amenities and services.” Use expressive language to describe your community – Why is your community such a great place to live? What special amenities and services do you offer?
  
  
• Promote amenities that make your community stand out from other communities in the area. Features and amenities such as “free Wi-Fi available” or “fully equipped gourmet kitchens” are much more compelling than commonly found amenities like “cable-ready” or “central air.”
  
  
• Use colorful words to describe your community’s most unique amenities and features. For instance, “sparkling swimming pool” sounds more appealing than “swimming pool.”

For additional tips on customizing your Premier Community Listing, contact your local Apartments.com advertising consultant.